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Instagram influencers who use the follow/unfollow worldwide 2018, by profile size

Percentage of Instagram influencers who use the follow/unfollow method for growth worldwide as of December 2018, by number of followers

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Release date

February 2019



Survey time period

December 2018

Supplementary notes

Source defines the follow/unfollow technique, aka, "mass following", as a method commonly used by influencers to find new followers. The mechanics of this method are as defined:
1. An influencer's account follows you, or likes, or posts a comment on Instagram.
2. You get a notification and follow them back.
3. They unfollow you after a couple of days.

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