Instagram influencers who use the follow/unfollow method worldwide 2018, by country

This statistic presents the percentage of Instagram influencers who use the follow/unfollow method for growth in selected countries worldwide as of December 2018. According to the findings, the country with the lowest share of influencers utilizing this method of attracting mass followers was Japan, which had a rate of 7.06 percent. In comparison, Russia was the region with the highest percent of influencers implementing this technique, with a rate of 23.34 percent.

Percentage of Instagram influencers who use the follow/unfollow method for growth in selected countries worldwide as of December 2018

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Source

Release date

February 2019

Region

Worldwide

Survey time period

December 2018

Supplementary notes

Source defines the follow/unfollow technique, aka, "mass following", as a method commonly used by influencers to find new followers. The mechanics of this method are as defined:
1. An influencer's account follows you, or likes, or posts a comment on Instagram.
2. You get a notification and follow them back.
3. They unfollow you after a couple of days.

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