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Challenges of digital advertising in the U.S. 2021

Published by Statista Research Department, Jan 10, 2023
During a 2021 survey carried out among marketers from the United States, nearly 16 percent named "determining return-on-investment" as the leading pain point in digital advertising. "Finding proper targeting" was found to be the biggest challenge, mentioned by 24.6 percent of respondents.

Leading challenges of digital advertising according to marketers in the United States as of September 2021

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Sources

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Release date

November 2021

Region

United States

Survey time period

as of September 2021

Number of respondents

200 respondents

Supplementary notes

The source does not provide a survey date. The date provide is the date of the release of the source report.

Percentage points exceeding 100 percent are probably due to rounding.

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Statistics on " Digital advertising in the United States "

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Statistics on Digital advertising in the United States

Global overview

6

U.S. overview

8

Formats

7

Mobile

7

Agencies & publishers

5

Consumer attitudes

7

Further related statistics

21

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Topics

Programmatic advertising in the United StatesAdvertising in the United StatesDigital advertising in the U.S.Programmatic advertising in the UKDigital advertising formats in the U.S.
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