Challenges of digital advertising in the U.S. 2021

Published by Statista Research Department, Mar 15, 2023
During a 2021 survey carried out among marketers from the United States, nearly 16 percent named "determining return-on-investment" as the leading pain point in digital advertising. "Finding proper targeting" was found to be the biggest challenge, mentioned by 24.6 percent of respondents.

Leading challenges of digital advertising according to marketers in the United States as of September 2021

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Sources

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Release date

November 2021

Region

United States

Survey time period

as of September 2021

Number of respondents

200 respondents

Supplementary notes

The source does not provide a survey date. The date provide is the date of the release of the source report.

Percentage points exceeding 100 percent are probably due to rounding.

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Global overview

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Consumer attitudes

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Topics

Digital advertising worldwideInternet usage worldwideDigital retail media advertising worldwideAdvertising worldwideSocial media advertising and marketing worldwide
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