Accommodation booking: Booking.com users in Switzerland

This report offers the reader a comprehensive overview of Booking.com users in Switzerland: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Booking.com users in Switzerland (''brand users'') against Swiss accommodation bookers in general (''category users''), and the overall Swiss consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.