Sephora brand profile in the United States 2023
How high is the brand awareness of Sephora in the United States?
When it comes to beauty and health online shop users, brand awareness of Sephora is at 78 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Sephora in the United States?
In total, 36 percent of U.S. beauty and health online shop users say they like Sephora. However, in actuality, among the 78 percent of U.S. respondents who know Sephora, 46 percent of people like the brand.
What is the usage share of Sephora in the United States?
All in all, 26 percent of beauty and health online shop users in the United States use Sephora. That means, of the 78 percent who know the brand, 33 percent use them.
How loyal are the customers of Sephora?
Around 23 percent of beauty and health online shop users in the United States say they are likely to use Sephora again. Set in relation to the 26 percent usage share of the brand, this means that 88 percent of their customers show loyalty to the brand.
What's the buzz around Sephora in the United States?
In September 2023, about 28 percent of U.S. beauty and health online shop users had heard about Sephora in the media, on social media, or in advertising over the past three months. Of the 78 percent who know the brand, that's 36 percent, meaning at the time of the survey there's some buzz around Sephora in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.