Sephora brand profile in the United States 2022
When it comes to beauty and health online shop users, brand awareness of Sephora is at 74% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Sephora in the United States?
In total, 28% of U.S. beauty and health online shop users say they like Sephora. However, in actuality, among the 74% of U.S. respondents who know Sephora, 38% of people like the brand.
What is the usage share of Sephora in the United States?
All in all, 21% of beauty and health online shop users in the United States use Sephora. That means, of the 74% who know the brand, 28% use them.
How loyal are the customers of Sephora?
Around 17% of beauty and health online shop users in the United States say they are likely to use Sephora again. Set in relation to the 21% usage share of the brand, this means that 81% of their customers show loyalty to the brand.
What's the buzz around Sephora in the United States?
In June 2022, about 18% of U.S. beauty and health online shop users had heard about Sephora in the media, on social media, or in advertising over the past three months. Of the 74% who know the brand, that's 24%, meaning at the time of the survey there's little buzz around Sephora in the United States.
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