Today, the company's operations are more varied and structured into various segments, most notably the automotive and rubber technologies segments. Continental's primary customers include Ford Motor Company, Volkswagen, Daimler AG, BMW, Volvo, Iveco, Freightliner Trucks, General Motors, Toyota, and Honda among many others.
Autonomous driving
Like many competitors, Continental is also tapping into the autonomous car market, which is forecast to reach a value of nearly 62 billion U.S. dollars in 2026. The company is developing technologies that will enable automotive manufacturers to fully automate their vehicles, such as new sensors, computer systems, and cluster connectivity. In 2017, Continental launched its driverless mobility project CUbE (Continental Urban Mobility Experience) to implement its self-driving technologies and in 2021, Continental acquired a minority stake in Recogni, a tech company working on object recognition for autonomous vehicles.Competitors
Continental’s main competitors in the tire manufacturing industry include Japan-based Bridgestone, France-based Michelin, and U.S.-based Goodyear. Regarding the broader automotive supplier market, Continental competes with Germany-based Robert Bosch GmbH and ZF Friedrichshafen AG, as well as with Denso Corporation, Magna International, Michelin, and Goodyear.
