Consumer electronics in Mexico - statistics & facts

Driven by the ever-growing adoption of new technologies such as smartphones, tablets, and smart home devices, Mexico’s consumer electronics market has had a steady development over recent years, with sales volume expected to reach 167 million units sold in 2023. That same year, Mexico’s consumer electronics sales revenue is forecast to exceed 18 billion U.S. dollars and increase by an additional two billion U.S. dollars by 2028. The telephony segment generated the largest revenue that year, reaching nearly eight billion U.S. dollars, a trend expected to continue in the coming years.

Familiar brands at the top

In 2022, mobile phone sales far outweighed the demand for other telephony devices in Mexico, amounting to around 13.5 billion U.S. dollars. That year, smartphones generated over seven billion U.S. dollars in revenue, while landline phones recorded revenues of only 198 million U.S. dollars. When it comes to the smartphone market, Samsung regularly held the highest share in Mexico, surpassing Apple as of 2023, with a market share typically ranging from 20 to 25 percent. With regard to tablets, Samsung and Apple both dominated the Mexican market with an ownership rate worth 32 percent each as of early 2023. Finally, HP maintained its position as the laptop industry leader in the North American country, according to over 40 percent of Mexican consumers.

Demand for smarter, greener devices

The consumer electronics market is strongly connected to development of the IoT market. Over 90 percent of people living in Mexico owned a smart device for entertainment purposes, while nearly 30 percent were equipped with a smartwatch or smart wristband. Given the omnipresence of mobile phones in daily life, it is no surprise that mobile devices play a fundamental role in the growth of the Mexican consumer electronics market. For example, mobile phones are the primary device used to access video content on the internet, with around 80 percent of online video consumers surveyed in Mexico reporting doing so. In this ever more data-intensive environment, sustainability and energy efficiency concerns are nevertheless gaining in importance, with 45 percent of Mexican consumers reporting taking these aspects into account when purchasing electronics. As a result, companies will undoubtedly have to adapt to this new reality to remain competitive.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Published by Statista Research Department, Aug 24, 2023

Key insights

Consumer electronics sales revenue 2022
17.64bn USD
Consumer electronics unit sales 2022
163.6m
Computer production value in Mexico 2023
1.25bn MXN
Get more insights

Editor’s Picks Current statistics on this topic

Revenue of the consumer electronics market in Mexico from 2018 to 2028 (in billion U.S. dollars)

Consumer Electronics

Revenue of the consumer electronics industry in Mexico 2018-2028

Market share held by leading smartphone brands in Mexico from January 2020 to July 2023

Mobile Devices

Market share of smartphone brands in Mexico 2020-2023

Share of individuals who own selected digital devices in Mexico in 2022

Smart Home

Ownership of digital devices in Mexico 2022

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