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Worldwide Amazon marketing expenditure 2010-2018
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Worldwide Amazon marketing expenditure 2010-2018
Annual global marketing costs of Amazon from 2010 to 2018 (in million U.S. dollars)
by J. Clement,
last edited
Aug 9, 2019
In the fiscal year 2018, Amazon’s marketing spending amounted to over 13 billion U.S. dollars, up from ten billion U.S. dollars in the previous year.
Amazon advertising and marketing expenditure According to Amazon, the company’s marketing costs primarily consisted of targeted online advertising, TV ads and related spending on marketing staff. The online retailer’s most relevant marketing channels include third party customer referrals, sponsored search, social and online advertising, the aforementioned television advertising, and other initiatives. Amazon’s annual advertising costs amounted to 8.2 billion U.S. dollars in 2018, and the company also ranked among the leading advertisers in the United States that year with a measured media spend of approximately 1.84 billion. By comparison, P&G spent about 2.88 billion U.S. dollars on advertising its products. Additionally, Amazon is also one of the largest national TV advertisers in the United States, having spent 4.2 million U.S. dollars on new creatives in the week ending March 3, 2019. Amazon’s increased spending on advertising and marketing is clearly playing off: apart from ever-increasing sales, the company is also ranked second among the leading brands in the United States based on net positive buzz score.
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by J. Clement,
last edited
Aug 9, 2019
In the fiscal year 2018, Amazon’s marketing spending amounted to over 13 billion U.S. dollars, up from ten billion U.S. dollars in the previous year.
Amazon advertising and marketing expenditure According to Amazon, the company’s marketing costs primarily consisted of targeted online advertising, TV ads and related spending on marketing staff. The online retailer’s most relevant marketing channels include third party customer referrals, sponsored search, social and online advertising, the aforementioned television advertising, and other initiatives. Amazon’s annual advertising costs amounted to 8.2 billion U.S. dollars in 2018, and the company also ranked among the leading advertisers in the United States that year with a measured media spend of approximately 1.84 billion. By comparison, P&G spent about 2.88 billion U.S. dollars on advertising its products. Additionally, Amazon is also one of the largest national TV advertisers in the United States, having spent 4.2 million U.S. dollars on new creatives in the week ending March 3, 2019. Amazon’s increased spending on advertising and marketing is clearly playing off: apart from ever-increasing sales, the company is also ranked second among the leading brands in the United States based on net positive buzz score.
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- 2010 to 2018
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- 2010 to 2018
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Statistics on "Amazon"
- Company overview
The most important statistics
- Annual net revenue of Amazon from 2004 to 2018 (in billion U.S. dollars)Annual net sales of Amazon 2004-2018
- Annual net revenue of Amazon from 2006 to 2018, by segment (in billion U.S. dollars)Net revenue of Amazon from 2006-2018, by segment
- Net revenue of Amazon from 1st quarter 2007 to 2nd quarter 2019 (in billion U.S. dollars)Amazon: quarterly net revenue 2007-2019
- Global net revenue of Amazon from 2014 to 2018, by product group (in billion U.S. dollars)Global net revenue of Amazon 2014-2018, by product group
- Global net revenue of Amazon.com as of 2nd quarter 2019, by product group (in million U.S. dollars)Global net revenue of Amazon Q1 2019, by product group
- Amazon retail e-commerce sales in the United States from 2014 to 2018, by product category (in million U.S. dollars)U.S. Amazon retail e-commerce sales 2014-2018, by product category
- Annual operating income of Amazon from 2014 to 2018, by segment (in million U.S. dollar)Amazon operating income 2014-2018, by segment
- Annual net income of Amazon.com from 2004 to 2018 (in million U.S. dollars)Amazon: annual net income 2004-2018
- Benchmark
The most important statistics
- How much do you agree with the following statements regarding international tech and internet companies such as Google, Apple, Facebook, and Amazon?U.S. consumer views regarding leading tech and internet brands 2017
- In your opinion, which of the following characteristics are associated with Amazon? U.S. consumer opinion on Amazon as a company 2017
- Which of the following statements do you agree with regarding Amazon? U.S. consumer perception of Amazon as a company 2017
- Leading companies worldwide in 2019, by brand value (in billion U.S. dollars)Brand value of the most valuable companies worldwide in 2019
- Most popular multi-platform web properties in the United States in May 2019, based on number of unique visitors (in millions)Most visited multi-platform U.S. web properties 2019
- Total number of households in the United States with an Amazon Prime subscription from 2016 to 2021Total number of U.S. households with an Amazon Prime subscription 2016-2021
- Combined desktop and mobile visits to Amazon.com from February 2018 to April 2019 (in millions)Total global visitor traffic to Amazon.com 2019
- Amazon sales as a percentage of online retail sales in the United States from 2012 to 2017U.S. Amazon first-party and third-party e-commerce sales share 2012-2017
- Marketplace vs. direct sales
The most important statistics
- Leading online marketplace websites in the United States as of 4th quarter 2018, based on share of visitsLeading online marketplaces in the United States 2018, by visit share
- Most popular online marketplaces worldwide in 2018, based on gross merchandise value (in billion U.S. dollars)Leading global online marketplaces 2018, by GMV
- Most popular online marketplaces in the United States in 2018, based on gross merchandise value (in billion U.S. dollars)Leading U.S. online marketplaces 2018, by GMV
- Amazon marketplace sales in the United States from 2016 to 2019 (in billion U.S. dollars)U.S. Amazon marketplace sales 2016-2019
- Distribution of Amazon retail e-commerce sales in the United States from 2018 to 2019, by segmentU.S. Amazon retail e-commerce sales 2018-2019, by segment
- Percentage of paid units sold by third-party sellers on Amazon platform as of 2nd quarter 2019Third-party seller share of Amazon platform 2007-2019
- SMB business volume on Amazon worldwide in 2018, by amount (in U.S. dollars)SMB business volume on Amazon worldwide 2018, by amount
- Main product categories of Amazon marketplace sellers as of April 2019Amazon seller main category on Amazon 2019
- User demographics
The most important statistics
- U.S. customer satisfaction with Amazon.com from 2000 to 2018 (index score)ACSI - U.S. customer satisfaction with Amazon.com as of 2018
- Which of the following Amazon services and products do you use at least occasionally?U.S. consumer usage of Amazon services and products 2017
- How often do you use Amazon services and products?U.S. usage frequency of Amazon services and products 2017
- Number of active Amazon customer accounts worldwide from 1st quarter 2013 to 1st quarter 2016 (in millions)Amazon: total active customer accounts as of 1st quarter 2016
- Number of Amazon Prime users in the United States from 2017 to 2021Number of U.S. Amazon Prime users 2017-2021
- Share of internet users in the United States who live in a household with an Amazon Prime subscription as of July 2017Share of U.S. Amazon Prime subscription households 2014-2017
- Total number of households in the United States with an Amazon Prime subscription from 2016 to 2021Total number of U.S. households with an Amazon Prime subscription 2016-2021
- Number of Amazon Prime members in the United States as of March 2019 (in millions)Number of U.S. Amazon Prime subscribers 2013-2019
- User behavior
The most important statistics
- Most important factors driving purchasing decisions on Amazon among Amazon buyers as of February 2019Key factors for U.S. users to shop via Amazon 2019
- Most popular reasons for internet users in the United States to purchase products via Amazon as of March 2017, by age groupKey factors for U.S. users to shop via Amazon 2017, by age group
- Online shopping and buying-related activities performed by internet users in the United States as of March 2018, by ageOnline shopping and buying-related activities by U.S. internet users in 2018, by age
- Frequency of online shopping via Amazon according to adults in the United States as of September 2018, by genderFrequency of online shopping via Amazon in the U.S. 2018, by gender
- What factors drive you do purchase on Amazon?Factors that drive U.S. consumers to purchase on Amazon in 2017, by age group
- Which of the following describes the reason you typically go to Amazon?Most popular U.S. Amazon visit reasons 2017, by membership status
- Which device do you usually use when you buy something on Amazon?Types of devices used by U.S. online shoppers when shopping on Amazon 2019
- How often do you use Amazon to discover new products or brands?U.S. online shoppers who discover new products or brands via Amazon 2019
- Digital media
The most important statistics
- Amazon Prime services as reason for subscription according to subscribers in the United States as of 2018U.S. Amazon Prime service subscription reasons 2018
- Number of Amazon Prime Video subscribers worldwide in selected countries in 2022 (in millions)Number of Amazon Video subscribers 2022, by country
- Do you currently subscribe to, or have access to, Amazon Prime Instant Video?Share of adults who have an Amazon Prime Instant Video subscription in the U.S. 2018
- Do you currently subscribe to, or have access to, Amazon Prime Instant Video?Share of adults who have an Amazon Prime Video subscription in the U.S. 2018, by age
- Share of consumers who use streaming services weekly in the United States as of October 2017Streaming services weekly penetration rate in the United States 2017
- How much have you spent, whether bought or rented, on selected types of digital media at Amazon over the past 12 months?U.S. consumer spending on digital media at Amazon in the past 12 months 2017, by type
- How much have you spent on Amazon apps and in-app purchases over the past 12 months? U.S. consumer spending on Amazon apps and in-app purchases in the past 12 months 2017
- Number of available apps in the Amazon Appstore from 1st quarter 2015 to 2nd quarter 2019Amazon Appstore: number of available apps as of Q2 2019
- Smart devices
The most important statistics
- Unit shipments of smart speakers in the United States from 2016 to 2019 (in millions)U.S. smart speaker unit shipment 2016-2019
- Number of smart speakers in households in the United States in 2017 and 2018 (in millions)Total smart speakers in U.S. households 2017-2018
- Smart speakers installed base share in the United States as of August 2018, by modelInstalled base share of smart speakers in the United States 2018, by model
- Digital voice assistant installed base worldwide in 2019, by brand (in millions)Voice assistant installed base by brand worldwide 2019
- Quarterly unit shipments of smart speaker with intelligent personal assistant worldwide from 2016 to 2019, by vendor (in millions)Global smart speaker unit shipment 2016-2019, by vendor
- Smart speaker with intelligent personal assistant quarterly shipment share from 2016 to 2019, by vendorGlobal smart speaker vendors' market share 2016-2019
- Smart display built-in platform support market share forecast worldwide in 2019Smart display built-in platform support share worldwide in 2019
- Unit shipment share for smart speakers worldwide in the second quarter of 2018, by modelWorldwide smart speaker unit shipment share by model Q2 2018
- Amazon Web Services
The most important statistics
- Annual revenue of Amazon Web Services from 2013 to 2018 (in million U.S. dollars)Amazon Web Services: annual revenue 2013-2018
- Quarterly revenue of Amazon Web Services from 1st quarter 2014 to 2nd quarter 2019 (in million U.S. dollars)Amazon Web Services: quarterly revenue 2014-2019
- TTM revenue of Amazon Web Services from 4th quarter 2014 to 2nd quarter 2019 (in million U.S. dollars)Amazon Web Services: TTM revenue 2014-2019
- Year-on-year growth of Amazon Web Services revenues from 1st quarter 2014 to 2nd quarter 2019Amazon Web Services: year-on-year growth 2014-2019
- Current and planned usage of public cloud platform services running applications worldwide as of 2019Public cloud platform usage worldwide 2019
- Current enterprise usage of public cloud infrastructure and platform services running applications worldwide from 2017 to 2019, by serviceEnterprise public cloud platform and infrastructure service usage worldwide 2017-2019
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Statistics on "Amazon"
- Annual net revenue of Amazon from 2004 to 2018 (in billion U.S. dollars)
- Annual net revenue of Amazon from 2006 to 2018, by segment (in billion U.S. dollars)
- Net revenue of Amazon from 1st quarter 2007 to 2nd quarter 2019 (in billion U.S. dollars)
- Global net revenue of Amazon from 2014 to 2018, by product group (in billion U.S. dollars)
- Global net revenue of Amazon.com as of 2nd quarter 2019, by product group (in million U.S. dollars)
- Amazon retail e-commerce sales in the United States from 2014 to 2018, by product category (in million U.S. dollars)
- Annual operating income of Amazon from 2014 to 2018, by segment (in million U.S. dollar)
- Annual net income of Amazon.com from 2004 to 2018 (in million U.S. dollars)
- Amazon's net income from 1st quarter 2009 to 2nd quarter 2019 (in million U.S. dollars)
- Amazon's fourth quarter net income including seasonal sales from 2009 to 2018 (in million U.S. dollars)
- Number of Amazon.com employees from 2007 to 2018
- Annual fulfillment expenses of Amazon from 2001 to 2018 (in million U.S. dollars)
- Annual global marketing costs of Amazon from 2010 to 2018 (in million U.S. dollars)
- Amazon's advertising spending in the United States from 2012 to 2017 (in billion U.S. dollars)
- Amazon's global brand value from 2006 to 2019 (in billion U.S. dollars)
- Total square footage of Amazon's fulfillment capacity in the United States as of November 2017, by type of facility (in million square feet)
- Most expensive acquisitions by Amazon as of June 2018 (in million U.S. dollars)
- How much do you agree with the following statements regarding international tech and internet companies such as Google, Apple, Facebook, and Amazon?
- In your opinion, which of the following characteristics are associated with Amazon?
- Which of the following statements do you agree with regarding Amazon?
- Leading companies worldwide in 2019, by brand value (in billion U.S. dollars)
- Most popular multi-platform web properties in the United States in May 2019, based on number of unique visitors (in millions)
- Total number of households in the United States with an Amazon Prime subscription from 2016 to 2021
- Combined desktop and mobile visits to Amazon.com from February 2018 to April 2019 (in millions)
- Amazon sales as a percentage of online retail sales in the United States from 2012 to 2017
- Distribution of Amazon retail e-commerce sales in the United States from 2016 to 2018, by product category
- Global retail e-commerce market share of Amazon from 2016 to 2019
- Amazon's online market share of selected top-level categories in the United States in 2018
- Leading online marketplace websites in the United States as of 4th quarter 2018, based on share of visits
- Most popular online marketplaces worldwide in 2018, based on gross merchandise value (in billion U.S. dollars)
- Most popular online marketplaces in the United States in 2018, based on gross merchandise value (in billion U.S. dollars)
- Amazon marketplace sales in the United States from 2016 to 2019 (in billion U.S. dollars)
- Distribution of Amazon retail e-commerce sales in the United States from 2018 to 2019, by segment
- Percentage of paid units sold by third-party sellers on Amazon platform as of 2nd quarter 2019
- SMB business volume on Amazon worldwide in 2018, by amount (in U.S. dollars)
- Main product categories of Amazon marketplace sellers as of April 2019
- Other marketplaces used by Amazon marketplace sellers as of April 2019
- U.S. customer satisfaction with Amazon.com from 2000 to 2018 (index score)
- Which of the following Amazon services and products do you use at least occasionally?
- How often do you use Amazon services and products?
- Number of active Amazon customer accounts worldwide from 1st quarter 2013 to 1st quarter 2016 (in millions)
- Number of Amazon Prime users in the United States from 2017 to 2021
- Share of internet users in the United States who live in a household with an Amazon Prime subscription as of July 2017
- Number of Amazon Prime members in the United States as of March 2019 (in millions)
- Share of Amazon customers in the United States who are Amazon Prime members as of December 2018
- Distribution of Amazon Prime subscription plans among users in the United States as of July 2017
- Number of Amazon Business accounts worldwide from December 2015 to June 2016 (in 1,000s)
- Most important factors driving purchasing decisions on Amazon among Amazon buyers as of February 2019
- Most popular reasons for internet users in the United States to purchase products via Amazon as of March 2017, by age group
- Online shopping and buying-related activities performed by internet users in the United States as of March 2018, by age
- Frequency of online shopping via Amazon according to adults in the United States as of September 2018, by gender
- What factors drive you do purchase on Amazon?
- Which of the following describes the reason you typically go to Amazon?
- Which device do you usually use when you buy something on Amazon?
- How often do you use Amazon to discover new products or brands?
- Leading product categories purchased by Amazon shoppers in the United States as of February 2019
- Frequency with which Amazon shoppers in the United States purchase from Amazon as of February 2019, by membership status
- Primary channels used by Amazon buyers in the United States to make purchases on Amazon as of February 2017
- Average annual amount spent on Amazon according to U.S. Amazon Prime and non-Prime members as of March 2019 (in U.S. dollars)
- Average annual amount spent on Amazon according to Amazon Prime and Amazon Echo owners in the United States as September 2017 (in U.S. dollars)
- Number of Amazon orders per year of Amazon Prime and non-Prime members in the United States as of December 2018
- Frequency with which Amazon and other digital retailers meet delivery speed expectations of internet users in the United States as of February 2018
- Amazon Prime services as reason for subscription according to subscribers in the United States as of 2018
- Number of Amazon Prime Video subscribers worldwide in selected countries in 2022 (in millions)
- Do you currently subscribe to, or have access to, Amazon Prime Instant Video?
- Do you currently subscribe to, or have access to, Amazon Prime Instant Video?
- Share of consumers who use streaming services weekly in the United States as of October 2017
- How much have you spent, whether bought or rented, on selected types of digital media at Amazon over the past 12 months?
- How much have you spent on Amazon apps and in-app purchases over the past 12 months?
- Number of available apps in the Amazon Appstore from 1st quarter 2015 to 2nd quarter 2019
- Growth of available mobile apps in the Amazon Appstore worldwide from 2nd quarter 2015 to 2nd quarter 2019
- Quarterly growth of available apps in the Amazon Appstore as of 2nd quarter 2019, by category
- Unit shipments of smart speakers in the United States from 2016 to 2019 (in millions)
- Number of smart speakers in households in the United States in 2017 and 2018 (in millions)
- Smart speakers installed base share in the United States as of August 2018, by model
- Digital voice assistant installed base worldwide in 2019, by brand (in millions)
- Quarterly unit shipments of smart speaker with intelligent personal assistant worldwide from 2016 to 2019, by vendor (in millions)
- Smart speaker with intelligent personal assistant quarterly shipment share from 2016 to 2019, by vendor
- Smart display built-in platform support market share forecast worldwide in 2019
- Unit shipment share for smart speakers worldwide in the second quarter of 2018, by model
- Share of smart speaker users who own at least one device from selected brands worldwide as of 2018
- Average ratings for Amazon Alexa skills as of October 2018, by category
- Annual revenue of Amazon Web Services from 2013 to 2018 (in million U.S. dollars)
- Quarterly revenue of Amazon Web Services from 1st quarter 2014 to 2nd quarter 2019 (in million U.S. dollars)
- TTM revenue of Amazon Web Services from 4th quarter 2014 to 2nd quarter 2019 (in million U.S. dollars)
- Year-on-year growth of Amazon Web Services revenues from 1st quarter 2014 to 2nd quarter 2019
- Current and planned usage of public cloud platform services running applications worldwide as of 2019
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