This statistic presents Amazon's annual marketing expenditure from 2010 to 2017. In the last reported year, the online retailer's marketing spending amounted to over 10 billion U.S. dollars, up from 7.2 billion U.S. dollars in the previous year.
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Worldwide Amazon marketing expenditure 2010-2017
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Annual global marketing costs of Amazon from 2010 to 2017 (in million U.S. dollars)
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This statistic presents Amazon's annual marketing expenditure from 2010 to 2017. In the last reported year, the online retailer's marketing spending amounted to over 10 billion U.S. dollars, up from 7.2 billion U.S. dollars in the previous year.
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This statistic presents Amazon's annual marketing expenditure from 2010 to 2017. In the last reported year, the online retailer's marketing spending amounted to over 10 billion U.S. dollars, up from 7.2 billion U.S. dollars in the previous year.
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- Release date
- February 2018
- Region
- Worldwide
- Survey time period
- 2010 to 2017
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More information
- Region
- Worldwide
- Survey time period
- 2010 to 2017
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Statistics on "Amazon"
- Company overview
The most important statistics
- Net sales revenue of Amazon from 2004 to 2017 (in billion U.S. dollars)Annual net revenue of Amazon 2004-2017
- Annual net revenue of Amazon from 2006 to 2017, by segment (in billion U.S. dollars)Net revenue of Amazon from 2006-2017, by segment
- Net revenue of Amazon from 1st quarter 2007 to 3rd quarter 2018 (in billion U.S. dollars)Amazon: quarterly net revenue 2007-2018
- Global net revenue of Amazon.com from 2014 to 2017, by product groups (in billion U.S. dollars)Global net revenue of Amazon 2014-2017, by product groups
- Distribution of Amazon's global net revenues from 2013 to 2016, by segmentGlobal net revenue distribution of Amazon 2013-2016, by segment
- Percentage of paid units sold by third-party sellers on Amazon platform as of 3rd quarter 2018Third-party seller share of Amazon platform 2007-2018
- Annual net income of Amazon.com from 2004 to 2017 (in million U.S. dollars)Amazon: annual net income 2004-2017
- Amazon's net income from 1st quarter 2009 to 3rd quarter 2018 (in million U.S. dollars)Amazon: quarterly net income 2009-2018
- Benchmark
The most important statistics
- How much do you agree with the following statements regarding international tech and internet companies such as Google, Apple, Facebook, and Amazon?U.S. consumer views regarding leading tech and internet brands 2017
- In your opinion, which of the following characteristics are associated with Amazon? U.S. consumer opinion on Amazon as a company 2017
- Which of the following statements do you agree with regarding Amazon? U.S. consumer perception of Amazon as a company 2017
- Leading companies worldwide in 2018, by brand value (in billion U.S. dollars)Brand value of the most valuable companies worldwide in 2018
- Most popular multi-platform web properties in the United States in September 2018, based on number of unique visitors (in millions)Most visited multi-platform U.S. web properties 2018
- Total number of households in the United States with an Amazon Prime subscription from 2016 to 2020Total number of U.S. households with an Amazon Prime subscription 2016-2020
- Year-over-year revenue growth of Amazon.com and eBay Inc. from 2006 to 2017Year-over-year revenue growth of Amazon and eBay 2006-2017
- Distribution of desktop traffic to Amazon.com as of July 2018, by sourceDistribution of Amazon traffic 2018, by source
- User demographics
The most important statistics
- U.S. customer satisfaction with Amazon.com from 2000 to 2017 (index score)ACSI - U.S. customer satisfaction with Amazon.com as of 2017
- Which of the following Amazon services and products do you use at least occasionally?U.S. consumer usage of Amazon services and products 2017
- How often do you use Amazon services and products?U.S. usage frequency of Amazon services and products 2017
- Amazon's audience reach in selected global markets as of 2nd quarter 2016Amazon.com: audience reach in selected global markets 2016
- Number of active Amazon customer accounts worldwide from 1st quarter 2013 to 1st quarter 2016 (in millions)Amazon: total active customer accounts as of 1st quarter 2016
- Number of internet users in the United States who live in a household with an Amazon Prime subscription as of July 2017 (in millions)Number of U.S. Amazon Prime subscription households 2014-2017
- Share of internet users in the United States who live in a household with an Amazon Prime subscription as of July 2017Share of U.S. Amazon Prime subscription households 2014-2017
- Total number of households in the United States with an Amazon Prime subscription from 2016 to 2020Total number of U.S. households with an Amazon Prime subscription 2016-2020
- User behavior
The most important statistics
- Most popular reasons for Amazon buyers in the United States to shop via Amazon as of October 2017Key factors for U.S. users to shop via Amazon 2017
- Most popular reasons for internet users in the United States to purchase products via Amazon as of March 2017, by age groupKey factors for U.S. users to shop via Amazon 2017, by age group
- Online shopping and buying-related activities performed by internet users in the United States as of March 2018, by ageOnline shopping and buying-related activities by U.S. internet users in 2018, by age
- What factors drive you do purchase on Amazon?Factors that drive U.S. consumers to purchase on Amazon in 2017, by age group
- Which of the following describes the reason you typically go to Amazon?Most popular U.S. Amazon visit reasons 2017, by membership status
- Which device do you usually use when you buy something on Amazon?Types of devices used by U.S. online shoppers when shopping on Amazon 2018
- How often do you use Amazon to discover new products or brands?U.S. online shoppers who discover new products or brands via Amazon 2018
- Leading product categories purchased by Amazon shoppers in the United States as of October 2017Most popular U.S. Amazon product categories 2017
- Digital media
The most important statistics
- Amazon Prime services as reason for subscription according to subscribers in the United States as of 2018U.S. Amazon Prime service subscription reasons 2018
- Amazon media sales in North America from 2008 to 2016 (in million U.S. dollars)Amazon's media sales in North America 2008-2016
- Number of Amazon Prime Instant Video users in the United States from 2014 to 2019 (in millions)U.S. number of Amazon Prime Video users 2014-2019
- Number of Amazon Prime Video subscribers worldwide in selected countries in 2022 (in millions)Number of Amazon Video subscribers 2022, by country
- Share of internet users who use Amazon Prime Video worldwide as of 2nd quarter 2017, by regionAmazon Prime Video usage worldwide 2017, by region
- Do you currently subscribe to, or have access to, Amazon Prime Instant Video?Share of adults who have an Amazon Prime Instant Video subscription in the U.S. 2018
- Do you currently subscribe to, or have access to, Amazon Prime Instant Video?Share of adults who have an Amazon Prime Video subscription in the U.S. 2018, by age
- Share of consumers who use streaming services weekly in the United States as of October 2017Streaming services weekly penetration rate in the United States 2017
- Amazon Web Services
The most important statistics
- Annual revenue of Amazon Web Services from 2013 to 2017 (in million U.S. dollars)Amazon Web Services: annual revenue 2013-2017
- Quarterly revenue of Amazon Web Services from 1st quarter 2014 to 3rd quarter 2018 (in million U.S. dollars)Amazon Web Services: quarterly revenue 2014-2018
- TTM revenue of Amazon Web Services from 4th quarter 2014 to 3rd quarter 2018 (in million U.S. dollars)Amazon Web Services: TTM revenue 2014-2018
- Year-on-year growth of Amazon Web Services revenues from 1st quarter 2014 to 3rd quarter 2018Amazon Web Services: year-on-year growth 2014-2018, by quarter
- Current and planned usage of public cloud platform services running applications worldwide in 2018Public cloud platform usage worldwide 2018
- Current enterprise usage of public cloud infrastructure and platform services running applications worldwide in 2017 and 2018, by serviceEnterprise public cloud platform and infrastructure service usage worldwide 2017-2018
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Alphabet: global marketing expenditure 2013-2017
- Amazon: global ad spend 2010-2017
- U.S. Amazon retail e-commerce GMV share 2016-2021
- U.S. Amazon retail market share 2016 and 2020
- Americans preferring Amazon from mid-2016 to mid-2017, by income
- Amazon: number of active customer accounts worldwide 1997-2015
- Marketing spend per business in the personal injury claims sector in the UK 2010-2014
- Digital marketing spending in the U.S. 2014-2019
- Sponsorship spending in North America 2007-2018
- FAANG TV ad spend in the U.S. 2017-2018
- U.S. cities ranked by average annual spending per Amazon buyer 2017
- Shopping frequency on Amazon among Japanese internet users 2017
- MercadoLibre marketing spending 2014-2017
- Number of patents granted to Amazon in the U.S. 2010-2017
- Data investment management marketing expenditure in Europe 2007-2018
- Opinion of the French on Christmas promotions received via mobile message 2017
- Distribution of thermal coal exporting countries worldwide 2013
- Share of commercial service categories in world import trade 2008-2014
Statistics on the topic
Free statistics
- Net sales revenue of Amazon from 2004 to 2017 (in billion U.S. dollars)
- Net revenue of Amazon from 1st quarter 2007 to 3rd quarter 2018 (in billion U.S. dollars)
- Global net revenue of Amazon.com from 2014 to 2017, by product groups (in billion U.S. dollars)
- Percentage of paid units sold by third-party sellers on Amazon platform as of 3rd quarter 2018
- Amazon's net income from 1st quarter 2009 to 3rd quarter 2018 (in million U.S. dollars)
- Amazon's fourth quarter net income including seasonal sales from 2009 to 2017 (in million U.S. dollars)
- Annual fulfillment expenses of Amazon from 2001 to 2017 (in million U.S. dollars)
- Total square footage of Amazon's fulfillment capacity in the United States as of November 2017, by type of facility (in million square feet)
- In your opinion, which of the following characteristics are associated with Amazon?
- Which of the following statements do you agree with regarding Amazon?
- Most popular multi-platform web properties in the United States in September 2018, based on number of unique visitors (in millions)
- U.S. customer satisfaction with Amazon.com from 2000 to 2017 (index score)
- Number of Amazon Business accounts worldwide from December 2015 to June 2016 (in 1,000s)
- Most popular reasons for Amazon buyers in the United States to shop via Amazon as of October 2017
- What factors drive you do purchase on Amazon?
- Frequency with which Amazon and other digital retailers meet delivery speed expectations of internet users in the United States as of February 2018
- Amazon Prime services as reason for subscription according to subscribers in the United States as of 2018
- Number of available apps in the Amazon Appstore from 2nd quarter 2015 to 3rd quarter 2018
- Annual revenue of Amazon Web Services from 2013 to 2017 (in million U.S. dollars)
- Quarterly revenue of Amazon Web Services from 1st quarter 2014 to 3rd quarter 2018 (in million U.S. dollars)
- TTM revenue of Amazon Web Services from 4th quarter 2014 to 3rd quarter 2018 (in million U.S. dollars)
- Year-on-year growth of Amazon Web Services revenues from 1st quarter 2014 to 3rd quarter 2018
- Projected retail e-commerce GMV share of Amazon in the United States from 2016 to 2021
- Projected retail market share of Amazon in the United States in 2016 and 2020
- Distribution of thermal coal exports worldwide in 2013, by country
- Share of commercial service categories in world import trade from 2008 to 2014
Premium Statistics
- Annual net revenue of Amazon from 2006 to 2017, by segment (in billion U.S. dollars)
- Distribution of Amazon's global net revenues from 2013 to 2016, by segment
- Annual net income of Amazon.com from 2004 to 2017 (in million U.S. dollars)
- Number of Amazon.com employees from 2007 to 2017
- Annual global marketing costs of Amazon from 2010 to 2017 (in million U.S. dollars)
- Amazon's advertising spending in the United States from 2012 to 2017 (in billion U.S. dollars)
- Net digital display ad revenues of Amazon as percentage of total digital display ad revenues in the United States from 2016 to 2019
- Amazon's global brand value from 2006 to 2018 (in billion U.S. dollars)
- How much do you agree with the following statements regarding international tech and internet companies such as Google, Apple, Facebook, and Amazon?
- Leading companies worldwide in 2018, by brand value (in billion U.S. dollars)
- Total number of households in the United States with an Amazon Prime subscription from 2016 to 2020
- Year-over-year revenue growth of Amazon.com and eBay Inc. from 2006 to 2017
- Distribution of desktop traffic to Amazon.com as of July 2018, by source
- Combined desktop and mobile visits to Amazon.com from February 2018 to July 2018 (in millions)
- Which of the following Amazon services and products do you use at least occasionally?
- How often do you use Amazon services and products?
- Amazon's audience reach in selected global markets as of 2nd quarter 2016
- Number of active Amazon customer accounts worldwide from 1st quarter 2013 to 1st quarter 2016 (in millions)
- Number of internet users in the United States who live in a household with an Amazon Prime subscription as of July 2017 (in millions)
- Share of internet users in the United States who live in a household with an Amazon Prime subscription as of July 2017
- Number of Amazon Prime members in the United States as of June 2018 (in millions)
- Share of Amazon customers in the United States who are Amazon Prime members as of June 2018
- Distribution of Amazon Prime subscription plans among users in the United States as of July 2017
- Most popular reasons for internet users in the United States to purchase products via Amazon as of March 2017, by age group
- Online shopping and buying-related activities performed by internet users in the United States as of March 2018, by age
- Which of the following describes the reason you typically go to Amazon?
- Which device do you usually use when you buy something on Amazon?
- How often do you use Amazon to discover new products or brands?
- Leading product categories purchased by Amazon shoppers in the United States as of October 2017
- Frequency with which Amazon shoppers in the United States purchase from Amazon as of October 2017, by membership status
- Primary channels used by Amazon buyers in the United States to make purchases on Amazon as of February 2017
- Average annual amount spent on Amazon according to U.S. Amazon Prime and non-Prime members as of June 2018 (in U.S. dollars)
- Average annual amount spent on Amazon according to Amazon Prime and Amazon Echo owners in the United States as September 2017 (in U.S. dollars)
- Amazon media sales in North America from 2008 to 2016 (in million U.S. dollars)
- Number of Amazon Prime Instant Video users in the United States from 2014 to 2019 (in millions)
- Number of Amazon Prime Video subscribers worldwide in selected countries in 2022 (in millions)
- Share of internet users who use Amazon Prime Video worldwide as of 2nd quarter 2017, by region
- Do you currently subscribe to, or have access to, Amazon Prime Instant Video?
- Do you currently subscribe to, or have access to, Amazon Prime Instant Video?
- Share of consumers who use streaming services weekly in the United States as of October 2017
- How much have you spent, whether bought or rented, on selected types of digital media at Amazon over the past 12 months?
- How much have you spent on Amazon apps and in-app purchases over the past 12 months?
- Growth of available mobile apps in the Amazon Appstore worldwide from 2nd quarter 2015 to 3rd quarter 2018
- Quarterly growth of available apps in the Amazon Appstore as of 3rd quarter 2018, by category
- Current and planned usage of public cloud platform services running applications worldwide in 2018
- Current enterprise usage of public cloud infrastructure and platform services running applications worldwide in 2017 and 2018, by service
- Annual global marketing costs of Alphabet from 2013 to 2017 (in million U.S. dollars)
- Annual advertising costs of Amazon from 2014 to 2017 (in billion U.S. dollars)
- United States: Brand preferences for Amazon from May/June 2016 through July/August 2017, by income
- Annual number of worldwide active Amazon customer accounts from 1997 to 2015 (in millions)
- Average marketing expenditure per business in the personal injury claims sector in the United Kingdom (UK) in 2010 and 2014 (in thousand GBP)
- Digital marketing spending in the United States from 2014 to 2019 (in billion U.S. dollars)
- Sponsorship spending in North America from 2007 to 2018 (in billion U.S. dollars)
- TV advertising spending of Facebook, Amazon, Apple, Netflix and Google (FAANG) in the United States in 2017 and 2018 (in billion U.S. dollars)
- Leading cities in the United States ranked by average annual spending per Amazon buyer in 2017 (in U.S. dollars)
- Frequency of shopping on Amazon among internet users in Japan as of May 2017
- Marketing spending of MercadoLibre, Inc. from 2014 to 2017 (in million U.S. dollars)
- Number of patents in the United States granted to Amazon from 2010 to 2017
- Spending on data investment management marketing in Europe from 2007 to 2018 (in million U.S. dollars)
- Opinion of the French on Christmas promotions received by mobile message in 2017
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