Independently-run hotels are slowly losing ground in Europe. From 2015 to 2021, the market share of independent hotels in Europe – in terms of the total number of rooms – shrank from 63 to 60 percent. The lost market share was taken up by chain hotels which now enjoy two-fifths of the overall market share. The total number of rooms owned by independent hotels amounted to 2.55 million in 2021, while chain hotels numbered 1.72 million.
Chain Hotels See Slight Room Share Increase in Europe
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