Latin America: penetration rate of smart homes in selected countries in 2020 and 2025

Published by Statista Research Department, Jun 27, 2023

According to the forecast of the Digital Market Outlook, the penetration rate of smart homes in Latin America in 2020 will be highest in Chile at approximately 10.4 percent, and increase to approximately 16.9 percent in 2025. Ranked second and third were Argentina and Mexico.
An overview of all the digital markets can be found here.

Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 150 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets. The Forecast is adjusted for the expected impact of COVID-19.

Penetration rate of smart homes in selected countries in Latin America and the Caribbean in 2020 and 2025

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Supplementary notes

The Smart Home market constitutes the sale of networked devices and related services that enable home automation for private end users (B2C). Considered are devices that are connected directly or indirectly via a so-called gateway to the Internet. Their main purposes are the control, monitoring and regulation of functions in a private household. The remote control and monitoring of individual devices and, if applicable, their direct communication with one another (Internet of Things), is an essential component of intelligent home automation. Therefore, services which are necessary for the maintenance or control of the household network are also considered, e.g. subscription fees for control apps or external monitoring services. Devices whose primary function is not the automation or remote control of household equipment, e.g. smartphones and tablets, are not included here. Similarly, devices that relate to household connection and remote control only to a limited extent, such as smart TVs, are not included either.

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