CVS brand profile in the United States 2022
How high is the brand awareness of CVS in the United States?
When it comes to beauty and health online shop users, brand awareness of CVS is at 91% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is CVS in the United States?
In total, 46% of U.S. beauty and health online shop users say they like CVS. However, in actuality, among the 91% of U.S. respondents who know CVS, 51% of people like the brand.
What is the usage share of CVS in the United States?
All in all, 42% of beauty and health online shop users in the United States use CVS. That means, of the 91% who know the brand, 46% use them.
How loyal are the customers of CVS?
Around 34% of beauty and health online shop users in the United States say they are likely to use CVS again. Set in relation to the 42% usage share of the brand, this means that 81% of their customers show loyalty to the brand.
What's the buzz around CVS in the United States?
In June 2022, about 37% of U.S. beauty and health online shop users had heard about CVS in the media, on social media, or in advertising over the past three months. Of the 91% who know the brand, that's 41%, meaning at the time of the survey there's some buzz around CVS in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to beauty and health online shop users, brand awareness of CVS is at 91% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is CVS in the United States?
In total, 46% of U.S. beauty and health online shop users say they like CVS. However, in actuality, among the 91% of U.S. respondents who know CVS, 51% of people like the brand.
What is the usage share of CVS in the United States?
All in all, 42% of beauty and health online shop users in the United States use CVS. That means, of the 91% who know the brand, 46% use them.
How loyal are the customers of CVS?
Around 34% of beauty and health online shop users in the United States say they are likely to use CVS again. Set in relation to the 42% usage share of the brand, this means that 81% of their customers show loyalty to the brand.
What's the buzz around CVS in the United States?
In June 2022, about 37% of U.S. beauty and health online shop users had heard about CVS in the media, on social media, or in advertising over the past three months. Of the 91% who know the brand, that's 41%, meaning at the time of the survey there's some buzz around CVS in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
