With 88 percent brand awareness is CVS pharmacy the most popular online pharmacy in the U.S. Second on this list is Walgreens which is recognized by 87 percent of internet respondents in the United States, followed by another 78 percent of consumers who are aware of Rite Aid. Healthwarehouse.com comes in fourth on this list, followed by NorthWestPharmacy.com and Allegro Medical.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
Leading online pharmacies ranked by brand awareness in the United States in 2023
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (September 19, 2023). Leading online pharmacies ranked by brand awareness in the United States in 2023 [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1341211/most-well-known-online-pharmacies-in-the-united-states/
Statista. "Leading online pharmacies ranked by brand awareness in the United States in 2023." Chart. September 19, 2023. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1341211/most-well-known-online-pharmacies-in-the-united-states/
Statista. (2023). Leading online pharmacies ranked by brand awareness in the United States in 2023. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1341211/most-well-known-online-pharmacies-in-the-united-states/
Statista. "Leading Online Pharmacies Ranked by Brand Awareness in The United States in 2023." Statista, Statista Inc., 19 Sep 2023, https://www.statista.com/statistics/1341211/most-well-known-online-pharmacies-in-the-united-states/
Statista, Leading online pharmacies ranked by brand awareness in the United States in 2023 Statista, https://www.statista.com/statistics/1341211/most-well-known-online-pharmacies-in-the-united-states/ (last visited October 31, 2024)
Leading online pharmacies ranked by brand awareness in the United States in 2023 [Graph], Statista, September 19, 2023. [Online]. Available: https://www.statista.com/statistics/1341211/most-well-known-online-pharmacies-in-the-united-states/
