Goodwill brand profile in the United States 2022
How high is the brand awareness of Goodwill in the United States?
When it comes to second-hand apparel online shop users, brand awareness of Goodwill is at 76% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Goodwill in the United States?
In total, 50% of U.S. second-hand apparel online shop users say they like Goodwill. However, in actuality, among the 76% of U.S. respondents who know Goodwill, 66% of people like the brand.
What is the usage share of Goodwill in the United States?
All in all, 43% of second-hand apparel online shop users in the United States use Goodwill. That means, of the 76% who know the brand, 57% use them.
How loyal are the customers of Goodwill?
Around 38% of second-hand apparel online shop users in the United States say they are likely to use Goodwill again. Set in relation to the 43% usage share of the brand, this means that 88% of their customers show loyalty to the brand.
What's the buzz around Goodwill in the United States?
In June 2022, about 30% of U.S. second-hand apparel online shop users had heard about Goodwill in the media, on social media, or in advertising over the past three months. Of the 76% who know the brand, that's 39%, meaning at the time of the survey there's some buzz around Goodwill in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to second-hand apparel online shop users, brand awareness of Goodwill is at 76% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Goodwill in the United States?
In total, 50% of U.S. second-hand apparel online shop users say they like Goodwill. However, in actuality, among the 76% of U.S. respondents who know Goodwill, 66% of people like the brand.
What is the usage share of Goodwill in the United States?
All in all, 43% of second-hand apparel online shop users in the United States use Goodwill. That means, of the 76% who know the brand, 57% use them.
How loyal are the customers of Goodwill?
Around 38% of second-hand apparel online shop users in the United States say they are likely to use Goodwill again. Set in relation to the 43% usage share of the brand, this means that 88% of their customers show loyalty to the brand.
What's the buzz around Goodwill in the United States?
In June 2022, about 30% of U.S. second-hand apparel online shop users had heard about Goodwill in the media, on social media, or in advertising over the past three months. Of the 76% who know the brand, that's 39%, meaning at the time of the survey there's some buzz around Goodwill in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
