Goodwill brand profile in the United States 2023
How high is the brand awareness of Goodwill in the United States?
When it comes to second-hand apparel online shop users, brand awareness of Goodwill is at 79 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Goodwill in the United States?
In total, 54 percent of U.S. second-hand apparel online shop users say they like Goodwill. However, in actuality, among the 79 percent of U.S. respondents who know Goodwill, 68 percent of people like the brand.
What is the usage share of Goodwill in the United States?
All in all, 49 percent of second-hand apparel online shop users in the United States use Goodwill. That means, of the 79 percent who know the brand, 62 percent use them.
How loyal are the customers of Goodwill?
Around 42 percent of second-hand apparel online shop users in the United States say they are likely to use Goodwill again. Set in relation to the 49 percent usage share of the brand, this means that 86 percent of their customers show loyalty to the brand.
What's the buzz around Goodwill in the United States?
In September 2023, about 38 percent of U.S. second-hand apparel online shop users had heard about Goodwill in the media, on social media, or in advertising over the past three months. Of the 79 percent who know the brand, that's 48 percent, meaning at the time of the survey there's some buzz around Goodwill in the United States.
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