Under Armour brand profile in Germany 2022
When it comes to sports and outdoor online shop users, brand awareness of Under Armour is at 53% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Under Armour in Germany?
In total, 17% of German sports and outdoor online shop users say they like Under Armour. However, in actuality, among the 53% of German respondents who know Under Armour, 32% of people like the brand.
What is the usage share of Under Armour in Germany?
All in all, 11% of sports and outdoor online shop users in Germany use Under Armour. That means, of the 53% who know the brand, 21% use them.
How loyal are the customers of Under Armour?
Around 9% of sports and outdoor online shop users in Germany say they are likely to use Under Armour again. Set in relation to the 11% usage share of the brand, this means that 82% of their customers show loyalty to the brand.
What's the buzz around Under Armour in Germany?
In July 2022, about 8% of German sports and outdoor online shop users had heard about Under Armour in the media, on social media, or in advertising over the past three months. Of the 53% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around Under Armour in Germany.
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