Sports & outdoor e-commerce market users in the United Kingdom 2021, by income

Published by Statista Research Department, Feb 18, 2022
People with a high income in the United Kingdom accounted for 41.3 percent of the sports & outdoor e-commerce market in 2021. People with a low income made up the smallest share.

Distribution of users in the sports and outdoor segment in the United Kingdom (UK) in 2021, by income

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Supplementary notes

Data provided by Statista Market Outlooks are estimates

The eCommerce market sub-segment Sports & Outdoor comprises leisure products linked to sports and outdoor activities. Sports and outdoor items also include clothing, shoes, as well as sports and outdoor equipment, e.g., hiking poles, backpacks, fitness equipment, hunting devices, sporting weapons, swimming accessories, and winter sports gear. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

All figures are estimates. A detailed methodology can be found in the Statista Market Outlook.

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7

Expenditure

4

Camping

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Water-based activities

6

Other outdoor recreation activites

4

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