CVS pharmacy brand profile in the United States 2023
How high is the brand awareness of CVS pharmacy in the United States?
When it comes to online pharmacy users, brand awareness of CVS pharmacy is at 90 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is CVS pharmacy in the United States?
In total, 56 percent of U.S. online pharmacy users say they like CVS pharmacy. However, in actuality, among the 90 percent of U.S. respondents who know CVS pharmacy, 62 percent of people like the brand.
What is the usage share of CVS pharmacy in the United States?
All in all, 52 percent of online pharmacy users in the United States use CVS pharmacy. That means, of the 90 percent who know the brand, 58 percent use them.
How loyal are the customers of CVS pharmacy?
Around 45 percent of online pharmacy users in the United States say they are likely to use CVS pharmacy again. Set in relation to the 52 percent usage share of the brand, this means that 87 percent of their customers show loyalty to the brand.
What's the buzz around CVS pharmacy in the United States?
In September 2023, about 47 percent of U.S. online pharmacy users had heard about CVS pharmacy in the media, on social media, or in advertising over the past three months. Of the 90 percent who know the brand, that's 52 percent, meaning at the time of the survey there's considerable buzz around CVS pharmacy in the United States.
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