KFC brand profile in the United States 2023

How high is the brand awareness of KFC in the United States?
When it comes to restaurant chain customers, brand awareness of KFC is at 92 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is KFC in the United States?
In total, 41 percent of U.S. restaurant chain customers say they like KFC. However, in actuality, among the 92 percent of U.S. respondents who know KFC, 45 percent of people like the brand.

What is the usage share of KFC in the United States?
All in all, 34 percent of restaurant chain customers in the United States use KFC. That means, of the 92 percent who know the brand, 37 percent use them.

How loyal are the customers of KFC?
Around 28 percent of restaurant chain customers in the United States say they are likely to use KFC again. Set in relation to the 34 percent usage share of the brand, this means that 82 percent of their customers show loyalty to the brand.

What's the buzz around KFC in the United States?
In October 2023, about 28 percent of U.S. restaurant chain customers had heard about KFC in the media, on social media, or in advertising over the past three months. Of the 92 percent who know the brand, that's 30 percent, meaning at the time of the survey there's some buzz around KFC in the United States.

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