Avon brand profile UK 2023

How high is the brand awareness of Avon in the UK?
When it comes to cosmetics and make-up users, brand awareness of Avon is at 87 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Avon in the UK?
In total, 25 percent of UK cosmetics and make-up users say they like Avon. However, in actuality, among the 87 percent of UK respondents who know Avon, 29 percent of people like the brand.

What is the usage share of Avon in the UK?
All in all, 22 percent of cosmetics and make-up users in the UK use Avon. That means, of the 87 percent who know the brand, 25 percent use them.

How loyal are the users of Avon?
Around 18 percent of cosmetics and make-up users in the UK say they are likely to use Avon again. Set in relation to the 22 percent usage share of the brand, this means that 82 percent of their users show loyalty to the brand.

What's the buzz around Avon in the UK?
In September 2023, about 19 percent of UK cosmetics and make-up users had heard about Avon in the media, on social media, or in advertising over the past three months. Of the 87 percent who know the brand, that's 22 percent, meaning at the time of the survey there's little buzz around Avon in the UK.

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Avon brand awareness, usage, popularity, loyalty, and buzz among cosmetics and make-up users in the UK in 2023

Characteristic	Share of respondents
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Number of respondents

863 respondents

Age group

18-64 years

Special properties

respondents who use cosmetics & make-up

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to cosmetics & make-up, which of the following brands do you like?
Brand usage: When it comes to cosmetics & make-up, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to cosmetics & make-up, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

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