Malaysia: social media advertising revenue growth 2020-2029

The indicator 'Ad Spending Change' in the 'Social Media Advertising' segment of the advertising market in Malaysia was forecast to continuously decrease between 2024 and 2029 by in total 3.9 percentage points. According to this forecast in 2029, the indicator will have decreased for the sixth consecutive year to 7.11 percent.

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Revenue growth of the social media advertising industry in Malaysia from 2020 to 2029

Characteristic	Revenue growth
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Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Social Media Advertising is a form of online digital marketing in which paid banner and video ad campaigns are run on social media platforms to reach the target audiences. Marketers can promote brands, products, and services and increase purchase intention.

Additional information:
Social Media Advertising comprises advertising spending, users, average revenue per user, and key players. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Social Media Advertising include Facebook, Instagram, Twitter, TikTok, LinkedIn, Weibo, Naver, and Kakao. For more information on the data displayed, use the info button right next to the boxes.

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