The average ad spending per internet user in the 'Social Media Advertising' segment of the advertising market in Malaysia was forecast to continuously increase between 2024 and 2029 by in total five U.S. dollars (+42.92 percent). After the ninth consecutive increasing year, the average ad spending per internet user is estimated to reach 16.62 U.S. dollars and therefore a new peak in 2029. Notably, the average ad spending per internet user of the 'Social Media Advertising' segment of the advertising market was continuously increasing over the past years.
Data provided by Statista Market Insights are estimates.Definition: Social Media Advertising is a form of online digital marketing in which paid banner and video ad campaigns are run on social media platforms to reach the target audiences. Marketers can promote brands, products, and services and increase purchase intention.
Additional information: Social Media Advertising comprises advertising spending, users, average revenue per user, and key players. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Social Media Advertising include Facebook, Instagram, Twitter, TikTok, LinkedIn, Weibo, Naver, and Kakao. For more information on the data displayed, use the info button right next to the boxes.
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Statista. (October 1, 2024). Average ad spending per internet user of social media advertising market in Malaysia from 2020 to 2029 (in U.S. dollars) [Graph]. In Statista. Retrieved October 23, 2024, from https://www.statista.com/forecasts/1380736/malaysia-social-media-advertising-ad-spending-per-internet-user
Statista. "Average ad spending per internet user of social media advertising market in Malaysia from 2020 to 2029 (in U.S. dollars)." Chart. October 1, 2024. Statista. Accessed October 23, 2024. https://www.statista.com/forecasts/1380736/malaysia-social-media-advertising-ad-spending-per-internet-user
Statista. (2024). Average ad spending per internet user of social media advertising market in Malaysia from 2020 to 2029 (in U.S. dollars). Statista. Statista Inc.. Accessed: October 23, 2024. https://www.statista.com/forecasts/1380736/malaysia-social-media-advertising-ad-spending-per-internet-user
Statista. "Average Ad Spending per Internet User of Social Media Advertising Market in Malaysia from 2020 to 2029 (in U.S. Dollars)." Statista, Statista Inc., 1 Oct 2024, https://www.statista.com/forecasts/1380736/malaysia-social-media-advertising-ad-spending-per-internet-user
Statista, Average ad spending per internet user of social media advertising market in Malaysia from 2020 to 2029 (in U.S. dollars) Statista, https://www.statista.com/forecasts/1380736/malaysia-social-media-advertising-ad-spending-per-internet-user (last visited October 23, 2024)
Average ad spending per internet user of social media advertising market in Malaysia from 2020 to 2029 (in U.S. dollars) [Graph], Statista, October 1, 2024. [Online]. Available: https://www.statista.com/forecasts/1380736/malaysia-social-media-advertising-ad-spending-per-internet-user