Share of digital video users as of June 2023, by generation

As of 2023, 94 percent of Millennials use digital video services worldwide. Following closely behind are Gen Z respondents, with a score of 93 percent, alongside 88 percent of Generation X consumers. Meanwhile, when it comes to Baby Boomers, around 78 percent of the respondents born between 1946 to 1964 spend time watching Netflix, Amazon Prime Video, and other such services around the globe.
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Share of digital video users worldwide as of June 2023, by generation

Characteristic	Share of digital video users
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Number of respondents

93,638 respondents

Age group

18-64 years

Special properties

Results are an aggregation of four surveys carried out during the stated time period. Results cover 55 countries worldwide and are weighted*

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of the following media services have you used in the past 12 months?"

* The results are weighted based on the internet population per country.

The countries covered in the survey are:
Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Taiwan, Colombia, Czechia, Denmark, Dominican Republic, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Italy, Japan, Kenya, South Korea, Lithuania, Malaysia, Mexico, Morocco, Netherlands, New Zealand, Nigeria, Norway, Pakistan, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Serbia, Singapore, Vietnam, South Africa, Spain, Sweden, Switzerland, Thailand, United Arab Emirates, Turkey, Egypt, United Kingdom, United States

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