Market Insights: Advertising & Media

Discover the future-facing insights about advertising and media

Make fact-based decisions

Get current and forecast data about ad spending, users, reach, desktop and mobile splits, and much more from our easily accessible advertising and media markets.


  • Extensive content coverage

    Comparable data for 100+ markets

  • Broad geographical coverage

    Comparable data for 190+ geographies and (custom) regions

  • Relevant, up-to-date & forecast data

    Market-specific KPIs and 2+ yearly updates, including 5-year forecasts

Get access

Get full access and gain a competitive edge with our Insights

Get an overview of more benefits

  • Unique advertising KPIs

    Unique and highly specialized KPIs such as reach, programmatic advertising, and media usage frequency.

  • Market Insights reports

    Extensive qualitative reports on the mechanisms and trends that make the Advertising market move and grow.

  • Customer-validated data

    Ongoing interaction with our customer agencies and marketeers allows us to continuously validate and fine-tune our advertising & media data.

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Generative AI: Empowering innovation, redefining productivity, transforming the workforce

Current trends, market data and future insights – all in one place. Our data-driven intelligence, expert opinions and comprehensive research provide you with accurate facts for informed decision-making.

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Market Insights methodology


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