Online Casinos - Italy

  • Italy
  • Revenue in the Online Casinos market is projected to reach US$1.71bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 5.92%, resulting in a projected market volume of US$2.28bn by 2029.
  • In the Online Casinos market, the number of users is expected to amount to 1.5m users by 2029.
  • User penetration will be 2.5% in 2024 and is expected to hit 2.7% by 2029.
  • The average revenue per user (ARPU) is expected to amount to US$1.17k.
  • In global comparison, most revenue will be generated in the United Kingdom (US$6,468.00m in 2024).
  • With a projected rate of 35.6%, the user penetration in the Online Casinos market is highest in Canada.
Region comparison

Analyst Opinion

The Online Casinos market in Italy has been experiencing significant growth in recent years, driven by changing customer preferences and favorable local special circumstances. Customer preferences in the Online Casinos market in Italy have shifted towards convenience and accessibility. With the increasing popularity of smartphones and high-speed internet, more and more Italians are opting to play casino games online rather than visiting traditional brick-and-mortar casinos. Online casinos offer a wide range of games, including slots, poker, and roulette, providing customers with a diverse and immersive gaming experience from the comfort of their own homes. Additionally, the ability to play anytime and anywhere appeals to busy individuals who may not have the time or desire to visit a physical casino. One of the key trends in the Online Casinos market in Italy is the rise of mobile gaming. As mentioned earlier, smartphones have become an integral part of people's lives, and this trend is no different in the gaming industry. Mobile gaming allows players to enjoy their favorite casino games on the go, whether they are commuting to work or waiting in line at the grocery store. This convenience factor has contributed to the growth of the Online Casinos market in Italy, as more players are embracing mobile gaming as their preferred choice. Another trend in the market is the increasing popularity of live dealer games. Live dealer games provide a more interactive and realistic gaming experience, as players can interact with real dealers through a live video stream. This trend has gained traction in Italy, as it combines the convenience of online gaming with the social aspect of a physical casino. Players can chat with the dealer and other players, creating a sense of community and enhancing the overall gaming experience. In terms of local special circumstances, Italy has a well-established gambling culture, with a long history of land-based casinos. This familiarity with gambling has translated into a growing acceptance and interest in online casinos. The Italian government has also implemented regulations to ensure the safety and fairness of online gambling, providing a secure environment for players. These regulations have helped to build trust among customers and attract more players to the market. Underlying macroeconomic factors, such as the increasing disposable income and leisure spending of Italians, have also contributed to the growth of the Online Casinos market in Italy. As the economy improves and people have more disposable income, they are more likely to spend money on leisure activities, including online gambling. This increased spending power has created a favorable environment for the Online Casinos market to thrive. In conclusion, the Online Casinos market in Italy is experiencing growth due to changing customer preferences, including a shift towards convenience and accessibility. The rise of mobile gaming and the popularity of live dealer games are key trends in the market. Local special circumstances, such as Italy's gambling culture and government regulations, have also contributed to the growth. Additionally, underlying macroeconomic factors, such as increasing disposable income, have created a favorable environment for the market to flourish.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services.

Modeling approach:

Market size is determined through a Top-Down approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.


We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.


  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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