Education - Canada

  • Canada
  • The Education market in Canada is expected to see significant growth in the coming years.
  • According to projections, the total revenue in this market is estimated to reach US$151.80m in 2022.
  • This growth is expected to continue with an annual growth rate of 10.38% from 2022 to 2027, resulting in a projected market volume of US$251.90m by 2027.
  • Within the Education market, in-app purchase (IAP) revenue is projected to reach US$81.71m in 2022.
  • Additionally, paid app revenue is expected to reach US$2.39m in the same year.
  • Furthermore, advertising revenue is projected to reach US$67.67m in 2022.
  • These numbers indicate the various revenue streams within the Education market.
  • In terms of user engagement, the number of downloads in the Education market is projected to reach 36.07m downloads in 2022.
  • This signifies the interest and demand for educational apps and services among users in Canada.
  • Currently, the average revenue per download in the Education market is expected to be US$4.21.
  • This metric provides insights into the monetization potential of each download within this market segment.
  • When comparing the Education market globally, it is worth noting that in the United States generates the most revenue, with an estimated US$2,681.00m in 2022.
  • This highlights the significance of the Education market in the United States compared to other countries.
  • These figures demonstrate the potential and growth opportunities within the Education market in Canada.
  • As technology continues to advance and educational needs evolve, this market segment is poised for further growth and innovation.

Key regions: China, Germany, Europe, South Korea, United States

Region comparison

Analyst Opinion

Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.


Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.


  • Revenue
  • Market Shares
  • Downloads
  • Analyst Opinion
  • Global Comparison
  • Methodology
  • Key Market Indicators
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