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U.S. internet users paying attention to influencer recommendations 2019, by ethnicity

In an April 2019 survey it was found that 10 percent of Hispanic internet users in the United States said they paid attention to social media influencers' recommendations of products, services and brands. The same was true for seven percent of Asian survey participants. The average for all respondents was nine percent.

Share of online users in the United States who say they pay attention to recommendations from social media influencers as of April 2019, by ethnicity

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Release date

October 2019


United States

Survey time period

April 2019

Age group

18 to 64 years

Method of interview

Omnibus survey

Supplementary notes

Original statement: “I pay attention to what social media influencers recommend in terms of products, services or brands”. Describes me completely / somewhat.

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Statistics on "Influencer marketing"

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