Demographic data types used for digital advertising worldwide 2017

Published by Statista Research Department, Jan 10, 2023
In a November 2017 survey of global advertisers, 73 percent of respondents said they used personal data such as user age and gender for digital advertising purposes, while 66 percent of global advertisers used interest-based data for the same reason.

Types of demographic data used for digital advertising according to advertisers worldwide as of November 2017

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Release date

January 2018

Region

Worldwide

Survey time period

November 2017

Number of respondents

900 respondents

Method of interview

Online survey

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Statistics on " Digital advertising in India "

The most important statistics
The most important statistics
The most important statistics
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The most important statistics

Statistics on Digital advertising in India

Global overview

4

India key figures

6

Mobile advertising

3

Expenditure by media channel

4

Expenditure by format

5

Further related statistics

14

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Topics

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