Top beverage brands in Bolivia 2019

In 2019, Coca-Cola was the leading beverage brand in Bolivia with 86 million Consumer Reach Points (CRP), followed by Fanta, with 16 million CRP. That same year, Coca-Cola was also the second most popular FMCG brand in the South American country.

Leading beverage brands in Bolivia in 2019 (in million Consumer Reach Points)

Characteristic	CRP in millions
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Release date

May 2020

More information

Region

Bolivia

Survey time period

November 2018 to October 2019

Number of respondents

22,900 brands worldwide

Special properties

Consumer Reach Points (CRP)*

Supplementary notes

* The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).

** The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.

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