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U.S. preteens spending on digital games 2019, by method

Gaming is a hobby enjoyed by old and young alike. However, buying the newest video games and keeping up to date with the latest gaming trends can be an expensive business. In a 2019 survey, 35 percent of parent respondents stated that they gave their children store gift cards to spend on games.

Leading ways parents give children money to spend on video games in the United States in 2019

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Release date

November 2019


United States

Survey time period

August to September 2019

Number of respondents


Method of interview

Online survey

Supplementary notes

*Parental data for this study was obtained through an online survey of 1,000 US parents conducted from Aug. 22 to Aug. 27, 2019. Qualified respondents had at least one child 7-12 years old who played video games at least once a week, and respondents had to monitor their kids’ gaming habits regularly. Qualitative insights from preteen gamers were obtained from in-person focus groups conducted in New York City from Sept. 4 to Sept. 11, 2019. Qualified participants played video games at least once a week: 50 participants were 7-9 years old and 50 were 10-12 years old.

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