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Leading resellers listed by publishers in ads.txt files worldwide 2019

Published by Statista Research Department, Jun 22, 2022
In late 2019 an analysis of 50 content-focused Alexa sites using display advertising revealed that all of the publishers in the sample had an ads.txt file. AppNexus was the top reseller used by analyzed sites, as it was listed in nine percent of the ads.txt files. Google and FreeWheel were also disclosed in nine percent of those files.

Leading resellers disclosed by publisher sites in their ads.txt files worldwide in 4th quarter 2019

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Source

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Release date

February 2020

Region

Worldwide

Survey time period

Q4 2019

Supplementary notes

The source provides the following information on their methodology:
"We reviewed the top 500 Alexa sites and shortlisted 50 content-focused sites ("sample") that use display advertising to generate revenue.
We also filtered out non-English sites to maintain consistency in sample.
The resulting top 50 global publisher sites were analyzed to create this report.
We conducted multiple automated and manual checks to uncover insights about their technology stack and monetization strategies.

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Programmatic advertising in the U.S.Advertising industry in the United StatesDigital advertising in the U.S.Programmatic advertising in the UKDigital advertising formats in the U.S.
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