In the second quarter of 2020, mobile accounted for 59 percent of header bidding advertising spending worldwide, up from 41 percent in the same period a year earlier.
Share of mobile in header bidding advertising spending worldwide in 2nd quarter 2019 and 2nd quarter 2020
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PubMatic. (August 15, 2020). Share of mobile in header bidding advertising spending worldwide in 2nd quarter 2019 and 2nd quarter 2020 [Graph]. In Statista. Retrieved June 26, 2022, from https://www.statista.com/statistics/812490/monetized-mobile-web-header-bidding-impressions-worldwide/
PubMatic. "Share of mobile in header bidding advertising spending worldwide in 2nd quarter 2019 and 2nd quarter 2020." Chart. August 15, 2020. Statista. Accessed June 26, 2022. https://www.statista.com/statistics/812490/monetized-mobile-web-header-bidding-impressions-worldwide/
PubMatic. (2020). Share of mobile in header bidding advertising spending worldwide in 2nd quarter 2019 and 2nd quarter 2020. Statista. Statista Inc.. Accessed: June 26, 2022. https://www.statista.com/statistics/812490/monetized-mobile-web-header-bidding-impressions-worldwide/
PubMatic. "Share of Mobile in Header Bidding Advertising Spending Worldwide in 2nd Quarter 2019 and 2nd Quarter 2020." Statista, Statista Inc., 15 Aug 2020, https://www.statista.com/statistics/812490/monetized-mobile-web-header-bidding-impressions-worldwide/
PubMatic, Share of mobile in header bidding advertising spending worldwide in 2nd quarter 2019 and 2nd quarter 2020 Statista, https://www.statista.com/statistics/812490/monetized-mobile-web-header-bidding-impressions-worldwide/ (last visited June 26, 2022)