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Monetized mobile web header bidding ad impressions worldwide 2017-2018, by region
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Monetized mobile web header bidding ad impressions worldwide 2017-2018, by region
Distribution of monetized mobile web header bidding advertising impressions worldwide in 1st quarters of 2017 and 2018, by region
This statistic shows the distribution of monetized web header bidding advertising impressions worldwide in the first quarters of 2017 and 2018, broken down by region. The findings show that EMEA accounted for 36 percent of monetized mobile web header bidding ad impressions served worldwide in the first quarter of 2018.
Distribution of monetized mobile web header bidding advertising impressions worldwide in 1st quarters of 2017 and 2018, by region
| Americas | EMEA | APAC | |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| Americas | EMEA | APAC | |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
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Description
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This statistic shows the distribution of monetized web header bidding advertising impressions worldwide in the first quarters of 2017 and 2018, broken down by region. The findings show that EMEA accounted for 36 percent of monetized mobile web header bidding ad impressions served worldwide in the first quarter of 2018.
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- Release date
- May 2018
- Region
- Worldwide
- Survey time period
- Q1 2017 and Q1 2018
- Special properties
- based on ten trillion advertiser bids on the PubMatic platform
- Supplementary notes
- Monetized impressions are defined as impressions that were sold through the PubMatic platform; broader industry metrics may vary.
Source
- Show sources information
- Show publisher information
- Release date
- May 2018
More information
- Region
- Worldwide
- Survey time period
- Q1 2017 and Q1 2018
- Special properties
- based on ten trillion advertiser bids on the PubMatic platform
- Supplementary notes
- Monetized impressions are defined as impressions that were sold through the PubMatic platform; broader industry metrics may vary.
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Programmatic advertising
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Statistics on "Programmatic advertising"
- Overview
The most important statistics
- Global programmatic advertising spending in 2017 and 2019 (in billion U.S. dollars)Programmatic ad spending worldwide 2017-2019
- Programmatic digital display advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)Programmatic display ad spending in the U.S. 2013-2020
- Share of marketing professionals who bought media programmatically in the United States as of July 2017Popularity of programmatic media buying among U.S. marketers 2017
- Share of digital marketers spending the majority of their ad budgets on programmatic advertising in the United States in 2017, by mediumShare of U.S. marketers spending most on programmatic ads 2017, by medium
- Programmatic digital display ad spending in the United States from 2016 to 2020, by transaction method (in billion U.S. dollars)Programmatic display ad spending in the U.S. 2016-2020, by transaction method
- Leading methods of purchasing advertising programmatically according to marketers in the United States as of March 2016Programmatic advertising bought by marketers in the U.S. 2016, by method
- Programmatic digital display ad spending in the United States from 2016 to 2020, by channel (in billion U.S. dollars)Programmatic display ad spending in the U.S. 2016-2020, by channel
- Average number of ad networks, exchanges and supply-side platforms (SSPs) used by publishers in the United States from June 2016 to June 2018Average number of ad networks, exchanges and SSPs used by U.S. publishers 2016-2018
- Mobile programmatic
The most important statistics
- Mobile programmatic digital display advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)Mobile programmatic display ad spend in the U.S. 2014-2019
- Share of programmatic in mobile display advertising spending in the United States from 2014 to 2019Share of programmatic in mobile display ad spend in the U.S. 2014-2019
- Change in mobile programmatic display advertising spending in the United States from 2014 to 2019Mobile programmatic display ad spend growth in the U.S. 2014-2019
- What are the pain points that inhibit adoption of mobile programmatic?Obstacles to adoption of mobile programmatic advertising worldwide 2016
- What goals are you trying to achieve via mobile programmatic advertising today?Goals of mobile programmatic advertising worldwide 2016
- What are the most popular targeting parameters for mobile ads you buy via programmatic channels?Targeting parameters of mobile programmatic advertising worldwide 2016
- Video programmatic
The most important statistics
- Programmatic digital video advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)Programmatic digital video ad spend in the U.S. 2013-2020
- Share of programmatic in digital video advertising spending in the United States from 2013 to 2017Share of programmatic in digital video ad spend in the U.S. 2013-2017
- Change in programmatic digital video advertising spending in the United States from 2014 to 2018Programmatic digital video ad spend growth in the U.S. 2014-2018
- Are you shifting budget from any of these channels to focus on programmatic video?Shift in advertising budgets worldwide to programmatic video 2016
- What do you see as the most significant challenges to programmatic video in 2016?Most significant challenges to programmatic video advertising worldwide 2016
- Programmatic & addressable TV
The most important statistics
- Programmatic television advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)Programmatic TV ad spend in the U.S. 2015-2020
- Share of programmatic in TV advertising spending in the United States from 2015 to 2019Share of programmatic in TV ad spend in the U.S. 2015-2019
- Change in programmatic TV advertising spending in the United States from 2015 to 2019Programmatic TV ad spend growth in the U.S. 2015-2019
- Types of TV inventory marketers in the United States were interested in buying programmatically as of March 2016Types of TV inventory bought programmatically by marketers in the U.S. 2016
- Most important benefits of programmatic TV according to marketers in the United States in 2016Benefits of programmatic TV advertising in the U.S. 2016
- Which of the following companies do you consider 'serious players' in programmatic television?Leading companies in programmatic TV according to marketers in the U.S. 2016
- Addressable TV advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)Addressable TV ad spend in the U.S. 2015-2020
- Share of marketing professionals using addressable and data-enabled TV advertising in the United States as of January 2018Addressable & data-enabled TV adoption among U.S. advertisers 2018
- Programmatic ad fraud
The most important statistics
- Estimated cost of digital ad fraud worldwide in 2018 and 2022 (in billion U.S. dollars)Digital ad fraud losses worldwide 2018-2022
- Estimated cost of digital ad fraud in the United States from 2011 to 2021 (in billion U.S. dollars)Digital ad fraud losses in the U.S. 2011-2021
- Programmatic ad fraud rates worldwide in 1st quarter 2017, by industryGlobal programmatic ad fraud rates in Q1 2017, by vertical
- Programmatic ad fraud rates worldwide in 1st quarter 2017, by browserGlobal programmatic ad fraud rates in Q1 2017, by browser
- Programmatic ad fraud rates in selected countries worldwide in 1st quarter 2017Global programmatic ad fraud rates in Q1 2017, by country
- Share of ad impressions flagged on objectionable content on programmatic campaigns in the United States in 2nd half 2016, by sourceShare of programmatic ad impressions flagged on objectionable content U.S. H2 2016
- Leading actions taken to ensure the quality of programmatic ads according to marketers in North America as of April 2017Actions ensuring quality of programmatic ads among marketers in North America 2017
- Header bidding
The most important statistics
- Share of publishers doing header bidding in the United States as of November 2017Share of publishers using pre-bidding solutions in the U.S. 2017
- Share of publishers doing header bidding in the United States as of November 2017, by typeShare of publishers using pre-bidding solutions in the U.S. 2017, by type
- Leading header bidders used by publishers in the United States as of November 2017Leading pre-bid solutions providers used by publishers in the U.S. 2017
- Growth rates of monetized header bidding advertising impressions volume worldwide from 1st quarter 2017 to 3rd quarter 2018, by deviceMonetized header bidding ad impression volume growth worldwide 2018, by device
- Distribution of monetized mobile web header bidding advertising impressions worldwide in 1st quarters of 2017 and 2018, by regionMonetized mobile web header bidding ad impressions worldwide 2017-2018, by region
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Monetized mobile ad impression share worldwide 2016-2017, by region
- Monetized mobile app ad impression share worldwide 2016-2017, by OS
- Mobile ad impressions 2015, by region
- Mobile video ad impressions 2014, by industry
- Latin America: average CTR for mobile ad 2016, by main industry
- Leading display advertising categories in Mexico 2014
- Distribution of mobile and web TV advertising spending in Norway 2015
- Monetized mobile PMP ad impression volume growth worldwide Q1 2016-Q1 2018
- Programmatic share in mobile display ad spend in Canada 2014-2017
- Global mobile ad spend share in H2 2018, by industry
- Actions taken after viewing a mobile advertisement in the United Kingdom (UK) 2014
- Mobile ad spend per mobile internet user in the Middle East & Africa 2013-2018
- Mexico: digital ad spend 2011-2017, by device
- Most anticipated mobile ad types worldwide Q1 2017
- Methods used against fraudulent mobile advertising on mobile apps 2017
- Attention paid to advertising on various media worldwide 2016, by generation
- Automotive TV ad impressions in the U.S. 2016, by company
- PCs: global unit shipment forecast 2005-2015
Studies
- Global Mobile Advertising Revenue 2016
- Digital advertising in the United Kingdom (UK)
- BRICS advertising
- Q4 2017 Quarterly Mobile Index
- Global Mobile Advertising Revenue 2015
- Marketer Perceptions of Mobile Advertising 2015
- Europe AdEx Benchmark 2017
- Mobile advertising: what do consumers want?
- The State of Mobile Advertising
- Marketer Perceptions of Mobile Advertising 2013
- Digital advertising in Europe
- Marketer Perceptions of Mobile Advertising 2011
- Advertising market in the U.S.
- Advertising in the United Kingdom (UK)
- Automobile advertising in the U.S.
Statistics on "Programmatic advertising"
- Global programmatic advertising spending in 2017 and 2019 (in billion U.S. dollars)
- Programmatic digital display advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)
- Share of marketing professionals who bought media programmatically in the United States as of July 2017
- Share of digital marketers spending the majority of their ad budgets on programmatic advertising in the United States in 2017, by medium
- Programmatic digital display ad spending in the United States from 2016 to 2020, by transaction method (in billion U.S. dollars)
- Leading methods of purchasing advertising programmatically according to marketers in the United States as of March 2016
- Programmatic digital display ad spending in the United States from 2016 to 2020, by channel (in billion U.S. dollars)
- Average number of ad networks, exchanges and supply-side platforms (SSPs) used by publishers in the United States from June 2016 to June 2018
- Types of programmatic advertising bought by marketers in the United States as of July 2017
- How would you rate your organization’s capabilities in the following areas?
- Attitudes of buyers towards programmatic advertising in the United States as of March 2017
- Perceived level of ROI generated by selected digital marketing channels according to marketers worldwide as of June 2017
- As a buyer of programmatic, which of the following issues do you perceive as barriers to programmatic adoption by your advertisers?
- Mobile programmatic digital display advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)
- Share of programmatic in mobile display advertising spending in the United States from 2014 to 2019
- Change in mobile programmatic display advertising spending in the United States from 2014 to 2019
- What are the pain points that inhibit adoption of mobile programmatic?
- What goals are you trying to achieve via mobile programmatic advertising today?
- What are the most popular targeting parameters for mobile ads you buy via programmatic channels?
- Programmatic digital video advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)
- Share of programmatic in digital video advertising spending in the United States from 2013 to 2017
- Change in programmatic digital video advertising spending in the United States from 2014 to 2018
- Are you shifting budget from any of these channels to focus on programmatic video?
- What do you see as the most significant challenges to programmatic video in 2016?
- Programmatic television advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)
- Share of programmatic in TV advertising spending in the United States from 2015 to 2019
- Change in programmatic TV advertising spending in the United States from 2015 to 2019
- Types of TV inventory marketers in the United States were interested in buying programmatically as of March 2016
- Most important benefits of programmatic TV according to marketers in the United States in 2016
- Which of the following companies do you consider 'serious players' in programmatic television?
- Addressable TV advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)
- Share of marketing professionals using addressable and data-enabled TV advertising in the United States as of January 2018
- Leading benefits of addressable TV advertising according to marketers in the United States as of March 2017
- Leading obstacles to using addressable TV advertising according to marketers in the United States as of March 2017
- Estimated cost of digital ad fraud worldwide in 2018 and 2022 (in billion U.S. dollars)
- Estimated cost of digital ad fraud in the United States from 2011 to 2021 (in billion U.S. dollars)
- Programmatic ad fraud rates worldwide in 1st quarter 2017, by industry
- Programmatic ad fraud rates worldwide in 1st quarter 2017, by browser
- Programmatic ad fraud rates in selected countries worldwide in 1st quarter 2017
- Share of ad impressions flagged on objectionable content on programmatic campaigns in the United States in 2nd half 2016, by source
- Leading actions taken to ensure the quality of programmatic ads according to marketers in North America as of April 2017
- Share of publishers doing header bidding in the United States as of November 2017
- Share of publishers doing header bidding in the United States as of November 2017, by type
- Leading header bidders used by publishers in the United States as of November 2017
- Growth rates of monetized header bidding advertising impressions volume worldwide from 1st quarter 2017 to 3rd quarter 2018, by device
- Distribution of monetized mobile web header bidding advertising impressions worldwide in 1st quarters of 2017 and 2018, by region
- Distribution of monetized mobile advertising impressions worldwide in 2016 and 2017, by region
- Distribution of monetized mobile app advertising impressions worldwide from 1st quarter 2016 to 4th quarter 2017, by operating system (OS)
- Distribution of mobile advertising impressions worldwide in 3rd quarter 2015, by region
- Distribution of mobile video advertising impressions worldwide in 3rd quarter 2014, by category
- Average click-through rate (CTR) for mobile advertising in Latin America in 2016, by main industry
- Leading display advertising categories in Mexico in 2014, by ad impressions (in billions)
- Distribution of mobile and web TV advertising spending in Norway in 2015
- Growth rate of monetized mobile private marketplace (PMP) advertising impressions volume worldwide from 1st quarter 2016 to 1st quarter 2018
- Share of programmatic in total mobile display advertising spending in Canada from 2014 to 2017
- Distribution of mobile advertising spending worldwide in 2nd half 2018, by industry
- Did you take any of the following actions after viewing an advertisement on your mobile device?*
- Mobile internet advertising spending per mobile internet user in the Middle East and Africa from 2013 to 2018 (in U.S. dollars)
- Digital advertising spending in Mexico from 2011 to 2017, by device (in million Mexican pesos)
- Most anticipated types of mobile ads according to mobile marketers worldwide as of 1st quarter 2017
- Preventative methods used among mobile apps worldwide against fraudulent mobile advertising as of October 2017
- Share of consumers paying attention to advertising on different media worldwide as of October 2016, by generation
- Distribution of automotive TV ad impressions in 1st half 2016, by company
- Global unit shipments of PCs from 2005 to 2015 (in 1,000 units)
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