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Mobile share in header bidding ad spend worldwide 2019-2020

Published by Statista Research Department, Apr 7, 2021
In the second quarter of 2020, mobile accounted for 59 percent of header bidding advertising spending worldwide, up from 41 percent in the same period a year earlier.

Share of mobile in header bidding advertising spending worldwide in 2nd quarter 2019 and 2nd quarter 2020

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Source

Release date

August 2020

Region

Worldwide

Survey time period

Q2 2019 and Q2 2020

Special properties

based on 15 trillion advertiser bids on the PubMatic platform; broader industry metrics may vary

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Topics

Programmatic advertising worldwideAdvertising industry in the U.S.Global advertising marketDigital advertising in the U.S.Digital advertising formats in the U.S.
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