Mobile share in header bidding ad spend worldwide 2019-2020

Published by Statista Research Department, Jan 10, 2023
In the second quarter of 2020, mobile accounted for 59 percent of header bidding advertising spending worldwide, up from 41 percent in the same period a year earlier.

Share of mobile in header bidding advertising spending worldwide in 2nd quarter 2019 and 2nd quarter 2020

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Release date

August 2020

Region

Worldwide

Survey time period

Q2 2019 and Q2 2020

Special properties

based on 15 trillion advertiser bids on the PubMatic platform; broader industry metrics may vary

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Statistics on " Programmatic advertising worldwide "

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Other statistics that may interest you Programmatic advertising worldwide

Overview

8

Regional data

4

Leading markets

7

Players

8

Connected TV (CTV)

6

Digital out-of-home (DOOH)

5

Marketer insights

6

Further related statistics

3

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Statistics

Topics

Programmatic advertising in the UKProgrammatic advertising worldwideDigital advertising in the UKProgrammatic advertising in the United StatesCTV advertising in the U.S.
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