Native advertising adoption worldwide 2019

During a late 2019 analysis of 50 content-focused Alexa sites using display advertising it was found that 58 percent of sites in the sample were not yet using native advertising. Native or sponsored content ads are meant to be less obtrusive and more relevant than regular display ads, and some 42 percent of studied sites were using some form of such advertising.

Share of publisher sites using native and content recommendation advertising worldwide in 4th quarter 2019

Characteristic	Share of publishers
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Release date

February 2020

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Region

Worldwide

Survey time period

Q4 2019

Supplementary notes

The source provides the following information on their methodology:
"We reviewed the top 500 Alexa sites and shortlisted 50 content-focused sites ("sample") that use display advertising to generate revenue.
We also filtered out non-English sites to maintain consistency in sample.
The resulting top 50 global publisher sites were analyzed to create this report.
We conducted multiple automated and manual checks to uncover insights about their technology stack and monetization strategies.

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