Most of Swedish large and medium-sized firms significantly decreased the investments in own events due to the coronavirus outbreak in 2020, with 58 percent of the respondents. Additionally, 37 percent decreased investments in outdoor advertising. By contrast, 32 percent of the surveyed companies increased search (SEO/SEM) advertising, 29 percent increased email advertising and 24 percent increased social media and audio/podcast advertising each.
How are investments impacted by the COVID-19 pandemic?
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IAB (U.S.). (April 8, 2020). How are investments impacted by the COVID-19 pandemic? [Graph]. In Statista. Retrieved September 19, 2024, from https://www.statista.com/statistics/1114176/impact-of-the-covid-19-pandemic-on-marketing-investments-in-sweden-by-channel/?campaign=BranchenID-412&utm_medium=RSS&utm_souce=Blog
IAB (U.S.). "How are investments impacted by the COVID-19 pandemic?." Chart. April 8, 2020. Statista. Accessed September 19, 2024. https://www.statista.com/statistics/1114176/impact-of-the-covid-19-pandemic-on-marketing-investments-in-sweden-by-channel/?campaign=BranchenID-412&utm_medium=RSS&utm_souce=Blog
IAB (U.S.). (2020). How are investments impacted by the COVID-19 pandemic?. Statista. Statista Inc.. Accessed: September 19, 2024. https://www.statista.com/statistics/1114176/impact-of-the-covid-19-pandemic-on-marketing-investments-in-sweden-by-channel/?campaign=BranchenID-412&utm_medium=RSS&utm_souce=Blog
IAB (U.S.). "How Are Investments Impacted by The Covid-19 Pandemic?." Statista, Statista Inc., 8 Apr 2020, https://www.statista.com/statistics/1114176/impact-of-the-covid-19-pandemic-on-marketing-investments-in-sweden-by-channel/?campaign=BranchenID-412&utm_medium=RSS&utm_souce=Blog
IAB (U.S.), How are investments impacted by the COVID-19 pandemic? Statista, https://www.statista.com/statistics/1114176/impact-of-the-covid-19-pandemic-on-marketing-investments-in-sweden-by-channel/?campaign=BranchenID-412&utm_medium=RSS&utm_souce=Blog (last visited September 19, 2024)
How are investments impacted by the COVID-19 pandemic? [Graph], IAB (U.S.), April 8, 2020. [Online]. Available: https://www.statista.com/statistics/1114176/impact-of-the-covid-19-pandemic-on-marketing-investments-in-sweden-by-channel/?campaign=BranchenID-412&utm_medium=RSS&utm_souce=Blog
