Impact of the COVID-19 pandemic on marketing investments in Sweden 2020, by channel

How are investments impacted by the COVID-19 pandemic?

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Source

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Release date

April 2020

Region

Sweden

Survey time period

April 2020

Number of respondents

40 respondents

Special properties

CMOs at brands of large and medium-sized companies

Supplementary notes

ODR/ADR stands for unaddressed advertisement/addressed advertisement (oadresserad reklam/adresserad direktreklam).

DOOH stands for Digital Out-Of-Home.

SEO/SEM stands for Search Engine Optimization/Search Engine Marketing.

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Statistics on " Coronavirus: impact on the media and advertising industry in Scandinavia "

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Overview

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Advertising & marketing

8

News media

5

TV & streaming

8

Books

4

Music

8

Companies

4

Further related statistics

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Access all statistics starting from $1,788 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$149 USD $199 USD
per month, billed annually 1
25% off until Sep 30th
  • Free Statistics
  • Premium Statistics

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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