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ROI on advertising in media in Russia 2016-2019

For every Russian ruble spent on advertising channels in Russia in 2019, brands received 1.14 Russian rubles of short-term sales throughout the period of ad placement and for three months afterwards. Since 2015, the advertising ROI in the country saw a steadily increase, with internet banner advertising bringing the highest ROI.

Return on investment (ROI) on advertising in media in Russia from 2016 to 2019*

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Sources

Release date

July 2020

Region

Russia

Survey time period

2016 to 2019

Supplementary notes

* ROI refers to a value of short-term sales (over the period of placement and three months afterwards) that is returned for every Russian ruble spent by brands being promoted through a channel.

The study was based on the analysis of over one billion U.S. dollars in media budgets in Russia from 2015 to 2019 and marketing mix studies.

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Statistics on "Online advertising metrics"

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