Decrease in COVID-19 challenges due to planning tools use by global marketers in 2020

A survey conducted in April 2020, consulting more than 100 marketing leaders worldwide, found that planning and management tools can help decrease challenges faced due to coronavirus. The surveyed marketers stated that the challenge of realigning people resources to new initiatives was 29 percent less likely to impact their business. The challenge of managing a remote team and shifted priority decreased equally by eight percent thanks to using management tools. However, the challenge of realigning the budget to new initiatives only decreased by two percent, even though it was seen as a significant challenge during the pandemic.

Impact of using planning and management tools on minimizing coronavirus-related challenges faced by marketers worldwide as of April 2020

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Sources

Release date

June 2020

Region

Worldwide

Survey time period

April 10, 2020

Number of respondents

100*

Special properties

among marketing leaders in large, enterprise-level organizations with the vast majority in excess of $1 billion in revenue

Supplementary notes

*The source stated that the number of participants surpassed 100.

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Statistics on "Coronavirus: impact on the advertising and marketing industry worldwide"

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