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Actions taken by digital agencies to counter coronavirus effects worldwide 2020

A report from the first half of 2020 consulted a total of 130 digital agencies and found that they had taken certain actions to counter the effects of the coronavirus crisis on their businesses. The two most taken actions were the offering of new services to clients as well as the exploration of new channels, both with 29 percent of agencies stating to have taken those actions. The least popular action was the move to outsourcing, at seven percent.

Measures taken by digital agencies to counter the effects of coronavirus worldwide in the 1st half of 2020

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Release date

June 2020



Survey time period

H1 2020

Number of respondents

130 respondents

Special properties

respondents from digital agencies

Supplementary notes

The agencies were predominantly based in the UK, the U.S., and Australia, and 7.7 percent were from other countries.

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Statistics on "Coronavirus: impact on the advertising and marketing industry worldwide"

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