A report from the first half of 2020 consulted a total of 130 digital agencies and found that they had taken certain actions to counter the effects of the coronavirus crisis on their businesses. The two most taken actions were the offering of new services to clients as well as the exploration of new channels, both with 29 percent of agencies stating to have taken those actions. The least popular action was the move to outsourcing, at seven percent.
Measures taken by digital agencies to counter the effects of coronavirus worldwide in the 1st half of 2020
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Statistics on Coronavirus: impact on the advertising and marketing industry worldwide
Overview
4
- Basic Statistic Impact of COVID-19 outbreak on global ad spend 2019-2020
- Premium Statistic Reduced media budgets worldwide due to coronavirus in 2020 , by region
- Premium Statistic Estimated ad spending change due to coronavirus worldwide in 2020, by category
- Premium Statistic Change in global B2B marketing spend due to COVID-19 in 2020
Marketing strategies
8
- Premium Statistic Actions taken by digital agencies to counter coronavirus effects worldwide 2020
- Premium Statistic Digital agencies' recommended marketing channels during COVID-19 worldwide 2020
- Premium Statistic Share of marketers working remotely due to COVID-19 worldwide in 2020
- Premium Statistic Rise in live promotional response campaigns worldwide due to COVID-19 in 2020
- Premium Statistic Decrease in COVID-19 challenges due to planning tools use by global marketers in 2020
- Basic Statistic Changes to B2C marketing activities due to COVID-19 in 2020
- Basic Statistic Changes to B2B marketing activities due to COVID-19 in 2020
- Basic Statistic Share of global B2C marketers delaying campaigns due to COVID-19 in 2020
Digital metrics
8
- Premium Statistic Global influencer marketing spending on IG impacted by COVID-19 Q1 2019 - Q1 2020
- Basic Statistic Number of #coronavirus posts by IG influencers as of March 2020, by profile size
- Basic Statistic Number of #coronavirus posts by IG influencers in selected countries as of March 2020
- Premium Statistic YouTube influencer marketing spend affected by COVID-19 worldwide Q1 2019-Q1 2020
- Basic Statistic Global Facebook ads CPM due to COVID-19 in 2020
- Basic Statistic Global Facebook ads CPC due to COVID-19 in 2020
- Premium Statistic Global CTR of marketing e-mails due to COVID-19 in 2020, by category
- Premium Statistic Global average marketing e-mail metrics during COVID-19 as of April 2020
Consumer perspective
7
- Basic Statistic Global consumer views on brand communication during COVID-19 in 2020, by country
- Basic Statistic Global consumer preference of brand communication during COVID-19 in 2020, by country
- Premium Statistic Customer approval of brand communication due to COVID-19 worldwide 2020, by country
- Basic Statistic Influence of brand response to COVID-19 on global consumer future purchases 2020
- Basic Statistic Global consumers discouraging from brand use due to poor COVID-19 response 2020
- Premium Statistic Openness to engage with social ads due to coronavirus worldwide in 2020, by country
- Premium Statistic Consumer perception of humor in ads during coronavirus worldwide in 2020
Further related statistics
17
- Impact of the coronavirus pandemic on marketing budgets in Sweden 2020
- Impact of the coronavirus pandemic on marketing investments in Sweden 2020
- Impact of the coronavirus outbreak on digital media budgets in Sweden 2020
- Impact of the COVID-19 pandemic on marketing investments in Sweden 2020, by channel
- Share of F&B organizations applying for Small Business Stimulus Loan U.S. 2020
- Influencers creating content types after COVID-19 outbreak worldwide in 2020
- F&B manufacturers reported changes in marketing budgets due to coronavirus U.S. 2020
- Share of F&B organizations classified as "essential business" U.S. 2020
- Weekly change in border crossing times by trucks in Europe due to coronavirus 2020
- Opinion on measures to help freelancers during the COVID-19 outbreak in France 2020
- Hungarians' biggest difficulties during COVID-19 outbreak 2020
- Most used information sources to find out about COVID-19 in Australia 2020 by source
- Institutions with greatest authority in dealing with the coronavirus in Poland 2020
- COVID-19: Spanish companies that had to fire employees as of June 2020
- Share of U.S. consumers that plan to treat themselves 2021, by generation
- U.S. adults on COVID-19 contact tracing app effectiveness 2020, by education
- Customer satisfaction with the quality of online grocery services U.S. 2021
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Statistics
- Impact of the coronavirus pandemic on marketing budgets in Sweden 2020
- Impact of the coronavirus pandemic on marketing investments in Sweden 2020
- Impact of the coronavirus outbreak on digital media budgets in Sweden 2020
- Impact of the COVID-19 pandemic on marketing investments in Sweden 2020, by channel
- Share of F&B organizations applying for Small Business Stimulus Loan U.S. 2020
- Influencers creating content types after COVID-19 outbreak worldwide in 2020
- F&B manufacturers reported changes in marketing budgets due to coronavirus U.S. 2020
- Share of F&B organizations classified as "essential business" U.S. 2020
- Weekly change in border crossing times by trucks in Europe due to coronavirus 2020
- Opinion on measures to help freelancers during the COVID-19 outbreak in France 2020
- Hungarians' biggest difficulties during COVID-19 outbreak 2020
- Most used information sources to find out about COVID-19 in Australia 2020 by source
- Institutions with greatest authority in dealing with the coronavirus in Poland 2020
- COVID-19: Spanish companies that had to fire employees as of June 2020
- Share of U.S. consumers that plan to treat themselves 2021, by generation
- U.S. adults on COVID-19 contact tracing app effectiveness 2020, by education
- Customer satisfaction with the quality of online grocery services U.S. 2021
Uplers. (June 1, 2020). Measures taken by digital agencies to counter the effects of coronavirus worldwide in the 1st half of 2020 [Graph]. In Statista. Retrieved February 06, 2023, from https://www.statista.com/statistics/1156199/digital-agencies-coronavirus-effects-counter-actions-worldwide/
Uplers. "Measures taken by digital agencies to counter the effects of coronavirus worldwide in the 1st half of 2020." Chart. June 1, 2020. Statista. Accessed February 06, 2023. https://www.statista.com/statistics/1156199/digital-agencies-coronavirus-effects-counter-actions-worldwide/
Uplers. (2020). Measures taken by digital agencies to counter the effects of coronavirus worldwide in the 1st half of 2020. Statista. Statista Inc.. Accessed: February 06, 2023. https://www.statista.com/statistics/1156199/digital-agencies-coronavirus-effects-counter-actions-worldwide/
Uplers. "Measures Taken by Digital Agencies to Counter The Effects of Coronavirus Worldwide in The 1st Half of 2020." Statista, Statista Inc., 1 Jun 2020, https://www.statista.com/statistics/1156199/digital-agencies-coronavirus-effects-counter-actions-worldwide/
Uplers, Measures taken by digital agencies to counter the effects of coronavirus worldwide in the 1st half of 2020 Statista, https://www.statista.com/statistics/1156199/digital-agencies-coronavirus-effects-counter-actions-worldwide/ (last visited February 06, 2023)
Measures taken by digital agencies to counter the effects of coronavirus worldwide in the 1st half of 2020 [Graph], Uplers, June 1, 2020. [Online]. Available: https://www.statista.com/statistics/1156199/digital-agencies-coronavirus-effects-counter-actions-worldwide/