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Global Facebook ads CPC due to COVID-19 in 2020

Published by Statista Research Department, Jan 10, 2023
During the coronavirus pandemic outbreak in the United States, in mid-March 2020, brands had to pay on average close to 9 U.S. cents for a click on Facebook ads, while at the beginning of the year this cost amounted to 11 U.S. cents. In general Facebook advertising has become cheaper with the recent spike in usage of the platform influenced by COVID-19.

Average Facebook advertising cost-per-click (CPC) worldwide influenced by the coronavirus pandemic as of March 2020 (in U.S. dollars)

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Source

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Release date

March 2020

Region

Worldwide

Survey time period

Janaury 2020 and March 15, 2020

Supplementary notes

*The exact figure was 0.089 U.S. dollars.

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