During the coronavirus pandemic outbreak in the United States, in mid-March 2020, brands had to pay on average close to 9 U.S. cents for a click on Facebook ads, while at the beginning of the year this cost amounted to 11 U.S. cents. In general Facebook advertising has become cheaper with the recent spike in usage of the platform influenced by COVID-19.
Average Facebook advertising cost-per-click (CPC) worldwide influenced by the coronavirus pandemic as of March 2020
(in U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
Socialbakers. (March 26, 2020). Average Facebook advertising cost-per-click (CPC) worldwide influenced by the coronavirus pandemic as of March 2020 (in U.S. dollars) [Graph]. In Statista. Retrieved May 28, 2022, from https://www.statista.com/statistics/1108081/global-facebook-ads-cpc-due-to-covid-19/
Socialbakers. "Average Facebook advertising cost-per-click (CPC) worldwide influenced by the coronavirus pandemic as of March 2020 (in U.S. dollars)." Chart. March 26, 2020. Statista. Accessed May 28, 2022. https://www.statista.com/statistics/1108081/global-facebook-ads-cpc-due-to-covid-19/
Socialbakers. (2020). Average Facebook advertising cost-per-click (CPC) worldwide influenced by the coronavirus pandemic as of March 2020 (in U.S. dollars). Statista. Statista Inc.. Accessed: May 28, 2022. https://www.statista.com/statistics/1108081/global-facebook-ads-cpc-due-to-covid-19/
Socialbakers. "Average Facebook Advertising Cost-per-click (Cpc) Worldwide Influenced by The Coronavirus Pandemic as of March 2020 (in U.S. Dollars)." Statista, Statista Inc., 26 Mar 2020, https://www.statista.com/statistics/1108081/global-facebook-ads-cpc-due-to-covid-19/
Socialbakers, Average Facebook advertising cost-per-click (CPC) worldwide influenced by the coronavirus pandemic as of March 2020 (in U.S. dollars) Statista, https://www.statista.com/statistics/1108081/global-facebook-ads-cpc-due-to-covid-19/ (last visited May 28, 2022)
