coronavirus pandemic outbreak in the United States, in mid-March 2020, brands had to pay on average close to 9 U.S. cents for a click on Facebook ads, while at the beginning of the year this cost amounted to 11 U.S. cents. In general Facebook advertising has become cheaper with the recent spike in usage of the platform influenced by COVID-19.
During the Average Facebook advertising cost-per-click (CPC) worldwide influenced by the coronavirus pandemic as of March 2020 (in U.S. dollars)
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Statistics on Coronavirus: impact on the advertising and marketing industry worldwide
Overview
4
- Basic Statistic Impact of COVID-19 outbreak on global ad spend 2019-2020
- Premium Statistic Reduced media budgets worldwide due to coronavirus in 2020 , by region
- Premium Statistic Estimated ad spending change due to coronavirus worldwide in 2020, by category
- Premium Statistic Change in global B2B marketing spend due to COVID-19 in 2020
Marketing strategies
8
- Premium Statistic Actions taken by digital agencies to counter coronavirus effects worldwide 2020
- Premium Statistic Digital agencies' recommended marketing channels during COVID-19 worldwide 2020
- Premium Statistic Share of marketers working remotely due to COVID-19 worldwide in 2020
- Premium Statistic Rise in live promotional response campaigns worldwide due to COVID-19 in 2020
- Premium Statistic Decrease in COVID-19 challenges due to planning tools use by global marketers in 2020
- Basic Statistic Changes to B2C marketing activities due to COVID-19 in 2020
- Basic Statistic Changes to B2B marketing activities due to COVID-19 in 2020
- Basic Statistic Share of global B2C marketers delaying campaigns due to COVID-19 in 2020
Digital metrics
8
- Premium Statistic Global influencer marketing spending on IG impacted by COVID-19 Q1 2019 - Q1 2020
- Basic Statistic Number of #coronavirus posts by IG influencers as of March 2020, by profile size
- Basic Statistic Number of #coronavirus posts by IG influencers in selected countries as of March 2020
- Premium Statistic YouTube influencer marketing spend affected by COVID-19 worldwide Q1 2019-Q1 2020
- Basic Statistic Global Facebook ads CPM due to COVID-19 in 2020
- Basic Statistic Global Facebook ads CPC due to COVID-19 in 2020
- Premium Statistic Global CTR of marketing e-mails due to COVID-19 in 2020, by category
- Premium Statistic Global average marketing e-mail metrics during COVID-19 as of April 2020
Consumer perspective
7
- Basic Statistic Global consumer views on brand communication during COVID-19 in 2020, by country
- Basic Statistic Global consumer preference of brand communication during COVID-19 in 2020, by country
- Premium Statistic Customer approval of brand communication due to COVID-19 worldwide 2020, by country
- Basic Statistic Influence of brand response to COVID-19 on global consumer future purchases 2020
- Basic Statistic Global consumers discouraging from brand use due to poor COVID-19 response 2020
- Premium Statistic Openness to engage with social ads due to coronavirus worldwide in 2020, by country
- Premium Statistic Consumer perception of humor in ads during coronavirus worldwide in 2020
Further related statistics
14
- Latin America: Facebook advertising CPM 2018, by country
- Highest spending president candidates on Facebook COVID-19 ads U.S. 2020
- Google search ad revenue in the U.S. 2019-2024
- Influencers creating content types after COVID-19 outbreak worldwide in 2020
- Media subscription number development due to COVID-19 in Norway 2020
- KOL impression number of a one-million-yuan Chinese social media campaign 2018
- KOL (influencer) impression number of Sina Weibo in China 2019, by KOL type
- Marketing automation KPIs during the coronavirus (COVID-19) lockdown in Italy 2020
- Facebook advertising expenditure Thailand 2018-2021
- Advertising campaigns related to the coronavirus in Italy in 2020, by sector
- La-Z-Boy's advertising costs worldwide from 2016 to 2022
- New opportunities for farms arising from the COVID-19 crisis in France 2020
- Largest Meta advertisers in the U.S. 2018-2022
- Biggest worries in Denmark 2022
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Statistics
- Latin America: Facebook advertising CPM 2018, by country
- Highest spending president candidates on Facebook COVID-19 ads U.S. 2020
- Google search ad revenue in the U.S. 2019-2024
- Influencers creating content types after COVID-19 outbreak worldwide in 2020
- Media subscription number development due to COVID-19 in Norway 2020
- KOL impression number of a one-million-yuan Chinese social media campaign 2018
- KOL (influencer) impression number of Sina Weibo in China 2019, by KOL type
- Marketing automation KPIs during the coronavirus (COVID-19) lockdown in Italy 2020
- Facebook advertising expenditure Thailand 2018-2021
- Advertising campaigns related to the coronavirus in Italy in 2020, by sector
- La-Z-Boy's advertising costs worldwide from 2016 to 2022
- New opportunities for farms arising from the COVID-19 crisis in France 2020
- Largest Meta advertisers in the U.S. 2018-2022
- Biggest worries in Denmark 2022
Socialbakers. (March 26, 2020). Average Facebook advertising cost-per-click (CPC) worldwide influenced by the coronavirus pandemic as of March 2020 (in U.S. dollars) [Graph]. In Statista. Retrieved March 26, 2023, from https://www.statista.com/statistics/1108081/global-facebook-ads-cpc-due-to-covid-19/
Socialbakers. "Average Facebook advertising cost-per-click (CPC) worldwide influenced by the coronavirus pandemic as of March 2020 (in U.S. dollars)." Chart. March 26, 2020. Statista. Accessed March 26, 2023. https://www.statista.com/statistics/1108081/global-facebook-ads-cpc-due-to-covid-19/
Socialbakers. (2020). Average Facebook advertising cost-per-click (CPC) worldwide influenced by the coronavirus pandemic as of March 2020 (in U.S. dollars). Statista. Statista Inc.. Accessed: March 26, 2023. https://www.statista.com/statistics/1108081/global-facebook-ads-cpc-due-to-covid-19/
Socialbakers. "Average Facebook Advertising Cost-per-click (Cpc) Worldwide Influenced by The Coronavirus Pandemic as of March 2020 (in U.S. Dollars)." Statista, Statista Inc., 26 Mar 2020, https://www.statista.com/statistics/1108081/global-facebook-ads-cpc-due-to-covid-19/
Socialbakers, Average Facebook advertising cost-per-click (CPC) worldwide influenced by the coronavirus pandemic as of March 2020 (in U.S. dollars) Statista, https://www.statista.com/statistics/1108081/global-facebook-ads-cpc-due-to-covid-19/ (last visited March 26, 2023)
Average Facebook advertising cost-per-click (CPC) worldwide influenced by the coronavirus pandemic as of March 2020 (in U.S. dollars) [Graph], Socialbakers, March 26, 2020. [Online]. Available: https://www.statista.com/statistics/1108081/global-facebook-ads-cpc-due-to-covid-19/