Global Facebook ads CPM due to COVID-19 in 2020

In mid-March 2020, during the coronavirus pandemic outbreak worldwide, brands had to pay on average around 81 U.S. cent for a thousand impressions on Facebook ads. This figure represents a significant drop from the CPM of 1.88 U.S. dollars posted in November 2019, indicating that Facebook advertising has become cheaper in light of COVID-19 impact on social media usage..

Average Facebook advertising cost-per-mille (CPM) worldwide influenced by the coronavirus pandemic as of March 2020

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Source

Release date

March 2020

Region

Worldwide

Survey time period

November 2019 and March 15, 2020

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Statistics on "Online advertising metrics"

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