coronavirus pandemic outbreak worldwide, brands had to pay on average around 81 U.S. cent for a thousand impressions on Facebook ads. This figure represents a significant drop from the CPM of 1.88 U.S. dollars posted in November 2019, indicating that Facebook advertising has become cheaper in light of COVID-19 impact on social media usage..
In mid-March 2020, during the Average Facebook advertising cost-per-mille (CPM) worldwide influenced by the coronavirus pandemic as of March 2020 (in U.S. dollars)
Loading statistic...
Basic Account
Get to know the platform
You only have access to basic statistics.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 USD $39 USD / Month *
in the first 12 months
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Statistics on Coronavirus: impact on the advertising and marketing industry worldwide
Overview
4
- Basic Statistic Impact of COVID-19 outbreak on global ad spend 2019-2020
- Premium Statistic Reduced media budgets worldwide due to coronavirus in 2020 , by region
- Premium Statistic Estimated ad spending change due to coronavirus worldwide in 2020, by category
- Premium Statistic Change in global B2B marketing spend due to COVID-19 in 2020
Marketing strategies
8
- Premium Statistic Actions taken by digital agencies to counter coronavirus effects worldwide 2020
- Premium Statistic Digital agencies' recommended marketing channels during COVID-19 worldwide 2020
- Premium Statistic Share of marketers working remotely due to COVID-19 worldwide in 2020
- Premium Statistic Rise in live promotional response campaigns worldwide due to COVID-19 in 2020
- Premium Statistic Decrease in COVID-19 challenges due to planning tools use by global marketers in 2020
- Basic Statistic Changes to B2C marketing activities due to COVID-19 in 2020
- Basic Statistic Changes to B2B marketing activities due to COVID-19 in 2020
- Basic Statistic Share of global B2C marketers delaying campaigns due to COVID-19 in 2020
Digital metrics
8
- Premium Statistic Global influencer marketing spending on IG impacted by COVID-19 Q1 2019 - Q1 2020
- Basic Statistic Number of #coronavirus posts by IG influencers as of March 2020, by profile size
- Basic Statistic Number of #coronavirus posts by IG influencers in selected countries as of March 2020
- Premium Statistic YouTube influencer marketing spend affected by COVID-19 worldwide Q1 2019-Q1 2020
- Basic Statistic Global Facebook ads CPM due to COVID-19 in 2020
- Basic Statistic Global Facebook ads CPC due to COVID-19 in 2020
- Premium Statistic Global CTR of marketing e-mails due to COVID-19 in 2020, by category
- Premium Statistic Global average marketing e-mail metrics during COVID-19 as of April 2020
Consumer perspective
7
- Basic Statistic Global consumer views on brand communication during COVID-19 in 2020, by country
- Basic Statistic Global consumer preference of brand communication during COVID-19 in 2020, by country
- Premium Statistic Customer approval of brand communication due to COVID-19 worldwide 2020, by country
- Basic Statistic Influence of brand response to COVID-19 on global consumer future purchases 2020
- Basic Statistic Global consumers discouraging from brand use due to poor COVID-19 response 2020
- Premium Statistic Openness to engage with social ads due to coronavirus worldwide in 2020, by country
- Premium Statistic Consumer perception of humor in ads during coronavirus worldwide in 2020
Further related statistics
16
- Latin America: Facebook advertising CPM 2018, by country
- Highest spending president candidates on Facebook COVID-19 ads U.S. 2020
- Leading Facebook advertising campaign objectives worldwide 2021
- Google search ad revenue in the U.S. 2019-2024
- Facebook advertising expenditure Thailand 2018-2021
- Influencers creating content types after COVID-19 outbreak worldwide in 2020
- Coronavirus impact on investment in digital marketing Spain 2020
- Media subscription number development due to COVID-19 in Norway 2020
- Effect of COVID-19 on personal hygiene purchasing U.S. March 2020, by sex
- Coronavirus impact on activities of French APeC companies in France 2020
- Hungarians' financial situation after the coronavirus (COVID-19) outbreak 2020
- Cleared out clothing and household items during lockdown UK 2020
- Recruitment ads CPC in the U.S. 2018-2020
- Global COVID-19 humanitarian response plan requirement MENA 2020, by country
- Advertising costs of Michaels stores in the U.S. and Canada from 2016 to 2019
- Impact of Covid-19 on decision making in staple purchases in India 2019 and Sep 2020
Further Content: You might find this interesting as well
Statistics
- Latin America: Facebook advertising CPM 2018, by country
- Highest spending president candidates on Facebook COVID-19 ads U.S. 2020
- Leading Facebook advertising campaign objectives worldwide 2021
- Google search ad revenue in the U.S. 2019-2024
- Facebook advertising expenditure Thailand 2018-2021
- Influencers creating content types after COVID-19 outbreak worldwide in 2020
- Coronavirus impact on investment in digital marketing Spain 2020
- Media subscription number development due to COVID-19 in Norway 2020
- Effect of COVID-19 on personal hygiene purchasing U.S. March 2020, by sex
- Coronavirus impact on activities of French APeC companies in France 2020
- Hungarians' financial situation after the coronavirus (COVID-19) outbreak 2020
- Cleared out clothing and household items during lockdown UK 2020
- Recruitment ads CPC in the U.S. 2018-2020
- Global COVID-19 humanitarian response plan requirement MENA 2020, by country
- Advertising costs of Michaels stores in the U.S. and Canada from 2016 to 2019
- Impact of Covid-19 on decision making in staple purchases in India 2019 and Sep 2020
Socialbakers. (March 25, 2020). Average Facebook advertising cost-per-mille (CPM) worldwide influenced by the coronavirus pandemic as of March 2020 (in U.S. dollars) [Graph]. In Statista. Retrieved March 22, 2023, from https://www.statista.com/statistics/1108036/global-facebook-ads-cpm-due-to-covid-19/
Socialbakers. "Average Facebook advertising cost-per-mille (CPM) worldwide influenced by the coronavirus pandemic as of March 2020 (in U.S. dollars)." Chart. March 25, 2020. Statista. Accessed March 22, 2023. https://www.statista.com/statistics/1108036/global-facebook-ads-cpm-due-to-covid-19/
Socialbakers. (2020). Average Facebook advertising cost-per-mille (CPM) worldwide influenced by the coronavirus pandemic as of March 2020 (in U.S. dollars). Statista. Statista Inc.. Accessed: March 22, 2023. https://www.statista.com/statistics/1108036/global-facebook-ads-cpm-due-to-covid-19/
Socialbakers. "Average Facebook Advertising Cost-per-mille (Cpm) Worldwide Influenced by The Coronavirus Pandemic as of March 2020 (in U.S. Dollars)." Statista, Statista Inc., 25 Mar 2020, https://www.statista.com/statistics/1108036/global-facebook-ads-cpm-due-to-covid-19/
Socialbakers, Average Facebook advertising cost-per-mille (CPM) worldwide influenced by the coronavirus pandemic as of March 2020 (in U.S. dollars) Statista, https://www.statista.com/statistics/1108036/global-facebook-ads-cpm-due-to-covid-19/ (last visited March 22, 2023)
Average Facebook advertising cost-per-mille (CPM) worldwide influenced by the coronavirus pandemic as of March 2020 (in U.S. dollars) [Graph], Socialbakers, March 25, 2020. [Online]. Available: https://www.statista.com/statistics/1108036/global-facebook-ads-cpm-due-to-covid-19/