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Changes to B2C marketing activities due to COVID-19 in 2020

In an early 2020 global survey conducted among B2C marketers assessing the impact of the coronavirus outbreak on their business, it was found that 92 percent of B2C respondents have delayed or put under review their budget commitments. The same was true for 86 percent of B2B marketers.

Changes to selected marketing activities in light of the coronavirus outbreak according to B2C marketers worldwide as of April 2020

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Release date

April 2020



Survey time period

April 2020

Number of respondents

1,990 respondents

Supplementary notes

The source did not provide information on the exact date of survey.

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Statistics on "Coronavirus: impact on the advertising and marketing industry worldwide"

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