Global influencer marketing spending on IG impacted by COVID-19 Q1 2019 - Q1 2020

Published by Statista Research Department, Jan 6, 2023
A recent study was conducted on Instagram influencer marketing. It revealed that in the first quarter of 2020, influencer marketing spending reached 400 million U.S. dollars. In comparison, in March of 2019, influencer marketing spending was higher by 16 million U.S. dollars. The differences were even larger when looking at February spending in both years, indicating that influencer marketing started bouncing back quite quickly after the coronavirus hit initially.

Influencer marketing spending on Instagram as impacted by the coronavirus outbreak worldwide in 1st quarters of 2019 and 2020 (in million U.S. dollars)

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Release date

May 2020

Region

Worldwide

Survey time period

Q1 2019 and Q1 2020

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