A recent study was conducted on Instagram influencer marketing. It revealed that in the first quarter of 2020, influencer marketing spending reached 400 million U.S. dollars. In comparison, in March of 2019, influencer marketing spending was higher by 16 million U.S. dollars. The differences were even larger when looking at February spending in both years, indicating that influencer marketing started bouncing back quite quickly after the coronavirus hit initially.
Influencer marketing spending on Instagram as impacted by the coronavirus outbreak worldwide in 1st quarters of 2019 and 2020 (in million U.S. dollars)
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Statistics on Coronavirus: impact on the advertising and marketing industry worldwide
Overview
4
- Basic Statistic Impact of COVID-19 outbreak on global ad spend 2019-2020
- Premium Statistic Reduced media budgets worldwide due to coronavirus in 2020 , by region
- Premium Statistic Estimated ad spending change due to coronavirus worldwide in 2020, by category
- Premium Statistic Change in global B2B marketing spend due to COVID-19 in 2020
Marketing strategies
8
- Premium Statistic Actions taken by digital agencies to counter coronavirus effects worldwide 2020
- Premium Statistic Digital agencies' recommended marketing channels during COVID-19 worldwide 2020
- Premium Statistic Share of marketers working remotely due to COVID-19 worldwide in 2020
- Premium Statistic Rise in live promotional response campaigns worldwide due to COVID-19 in 2020
- Premium Statistic Decrease in COVID-19 challenges due to planning tools use by global marketers in 2020
- Basic Statistic Changes to B2C marketing activities due to COVID-19 in 2020
- Basic Statistic Changes to B2B marketing activities due to COVID-19 in 2020
- Basic Statistic Share of global B2C marketers delaying campaigns due to COVID-19 in 2020
Digital metrics
8
- Premium Statistic Global influencer marketing spending on IG impacted by COVID-19 Q1 2019 - Q1 2020
- Basic Statistic Number of #coronavirus posts by IG influencers as of March 2020, by profile size
- Basic Statistic Number of #coronavirus posts by IG influencers in selected countries as of March 2020
- Premium Statistic YouTube influencer marketing spend affected by COVID-19 worldwide Q1 2019-Q1 2020
- Basic Statistic Global Facebook ads CPM due to COVID-19 in 2020
- Basic Statistic Global Facebook ads CPC due to COVID-19 in 2020
- Premium Statistic Global CTR of marketing e-mails due to COVID-19 in 2020, by category
- Premium Statistic Global average marketing e-mail metrics during COVID-19 as of April 2020
Consumer perspective
7
- Basic Statistic Global consumer views on brand communication during COVID-19 in 2020, by country
- Basic Statistic Global consumer preference of brand communication during COVID-19 in 2020, by country
- Premium Statistic Customer approval of brand communication due to COVID-19 worldwide 2020, by country
- Basic Statistic Influence of brand response to COVID-19 on global consumer future purchases 2020
- Basic Statistic Global consumers discouraging from brand use due to poor COVID-19 response 2020
- Premium Statistic Openness to engage with social ads due to coronavirus worldwide in 2020, by country
- Premium Statistic Consumer perception of humor in ads during coronavirus worldwide in 2020
Further related statistics
20
- Influencers creating content types after COVID-19 outbreak worldwide in 2020
- Most ignored Instagram topics during Covid-19 in France in 2020, by average decrease
- Most popular Instagram topics during Covid-19 in Greece in 2020, by growth increase
- Most unpopular Instagram topics during Covid-19 in Italy in 2020, by average growth
- Most unpopular Instagram topics during Covid-19 in Greece in 2020, by growth decrease
- Worldwide Instagram influencer accounts February 2020, by verification and followers
- Leading countries with highest share of verified IG influencers 2020
- Verified Instagram account engagement rates worldwide February 2020, by profile size
- Distribution of verified IG influencers worldwide February 2020, by gender
- Riising travel influencers on Instagram in Italy 2019
- Italy: leading entertainment influencers on Instagram 2018
- Colombia: Instagram influencers 2020, by gender
- Leading travel influencers on Instagram in Italy 2019
- Italy: rising entertainment influencers on Instagram 2019
- Italy: rising beauty influencers on Instagram 2018
- Type of purchased influencer-endorsed products Thailand 2020, by gender
- Leading Instagram categories in the UK 2020, by followers growth
- Reasons for not buying a product endorsed by an influencer South Korea 2020
- Reasons for not buying items endorsed by influencers Singapore 2020, by age group
- Willingness to buy influencer collaboration products Indonesia 2020, by gender
Further Content: You might find this interesting as well
Statistics
- Influencers creating content types after COVID-19 outbreak worldwide in 2020
- Most ignored Instagram topics during Covid-19 in France in 2020, by average decrease
- Most popular Instagram topics during Covid-19 in Greece in 2020, by growth increase
- Most unpopular Instagram topics during Covid-19 in Italy in 2020, by average growth
- Most unpopular Instagram topics during Covid-19 in Greece in 2020, by growth decrease
- Worldwide Instagram influencer accounts February 2020, by verification and followers
- Leading countries with highest share of verified IG influencers 2020
- Verified Instagram account engagement rates worldwide February 2020, by profile size
- Distribution of verified IG influencers worldwide February 2020, by gender
- Riising travel influencers on Instagram in Italy 2019
- Italy: leading entertainment influencers on Instagram 2018
- Colombia: Instagram influencers 2020, by gender
- Leading travel influencers on Instagram in Italy 2019
- Italy: rising entertainment influencers on Instagram 2019
- Italy: rising beauty influencers on Instagram 2018
- Type of purchased influencer-endorsed products Thailand 2020, by gender
- Leading Instagram categories in the UK 2020, by followers growth
- Reasons for not buying a product endorsed by an influencer South Korea 2020
- Reasons for not buying items endorsed by influencers Singapore 2020, by age group
- Willingness to buy influencer collaboration products Indonesia 2020, by gender
HypeAuditor. (May 20, 2020). Influencer marketing spending on Instagram as impacted by the coronavirus outbreak worldwide in 1st quarters of 2019 and 2020 (in million U.S. dollars) [Graph]. In Statista. Retrieved February 03, 2023, from https://www.statista.com/statistics/1124168/influencer-marketing-spending-instagram-coronavirus-outbreak-world/
HypeAuditor. "Influencer marketing spending on Instagram as impacted by the coronavirus outbreak worldwide in 1st quarters of 2019 and 2020 (in million U.S. dollars)." Chart. May 20, 2020. Statista. Accessed February 03, 2023. https://www.statista.com/statistics/1124168/influencer-marketing-spending-instagram-coronavirus-outbreak-world/
HypeAuditor. (2020). Influencer marketing spending on Instagram as impacted by the coronavirus outbreak worldwide in 1st quarters of 2019 and 2020 (in million U.S. dollars). Statista. Statista Inc.. Accessed: February 03, 2023. https://www.statista.com/statistics/1124168/influencer-marketing-spending-instagram-coronavirus-outbreak-world/
HypeAuditor. "Influencer Marketing Spending on Instagram as Impacted by The Coronavirus Outbreak Worldwide in 1st Quarters of 2019 and 2020 (in Million U.S. Dollars)." Statista, Statista Inc., 20 May 2020, https://www.statista.com/statistics/1124168/influencer-marketing-spending-instagram-coronavirus-outbreak-world/
HypeAuditor, Influencer marketing spending on Instagram as impacted by the coronavirus outbreak worldwide in 1st quarters of 2019 and 2020 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1124168/influencer-marketing-spending-instagram-coronavirus-outbreak-world/ (last visited February 03, 2023)
Influencer marketing spending on Instagram as impacted by the coronavirus outbreak worldwide in 1st quarters of 2019 and 2020 (in million U.S. dollars) [Graph], HypeAuditor, May 20, 2020. [Online]. Available: https://www.statista.com/statistics/1124168/influencer-marketing-spending-instagram-coronavirus-outbreak-world/