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Share of global B2C marketers delaying campaigns due to COVID-19 in 2020

In an early 2020 survey of global B2C marketers gauging the effects of the coronavirus outbreak on their business, it was found that a large majority, 89 percent, decided to delay their marketing campaigns or put them under review. At the same time, 81 percent of B2B marketers took the same action in light of the pandemic.

Share of B2C marketers who delayed campaigns in light of the coronavirus outbreak worldwide as of April 2020

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Release date

April 2020



Survey time period

April 2020

Number of respondents

1,990 respondents

Supplementary notes

The source did not provide information on the exact date of survey.

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Statistics on "Coronavirus: impact on the advertising and marketing industry worldwide"

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