Reduced media budgets worldwide due to coronavirus in 2020 , by region

Decreased average media budgets due to coronavirus during 1st half and full year of 2020, by region

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Release date

May 2020

Region

Worldwide

Survey time period

April 22 to 28, 2020

Number of respondents

38 companies

Special properties

among senior marketers from 38 companies representing 17 industries sectors; members of the source association

Supplementary notes

Data shows approximate weighted average estimates against sample.
Questions: looking at your first half (Q1&2) 2020 media budgets, how do you think these will be impacted?; Looking at your overall (full year) 2020 media and marketing budgets, how do you think these will be impacted?

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