Consumer perception of humor in ads during coronavirus worldwide in 2020

Consumer perception of humor in advertising during coronavirus worldwide as of April 2020

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Release date

April 2020



Survey time period

April 10 to 13, 2020

Number of respondents

25,000 respondents

Supplementary notes

Question: And in this situation, how should brands advertise? Advertisements today should avoid humorous tones (top2 and bottom2)
Surveys in 30 countries including Argentina, Belgium, Canada, Chile, Colombia, Czech Republic, Ecuador, France, Germany, Greece, Hungary, Israel, Italy, Mexico, Netherlands, Nigeria, Peru, Poland, Ireland, Romania, Saudi Arabia, Slovakia, South Africa, South Korea, Spain, Turkey, United Arab Emirates, Great Britain and the Unites States.
500 online or phone interviews per country

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Statistics on "Coronavirus: impact on the advertising and marketing industry worldwide"

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