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Customer approval of brand communication due to COVID-19 worldwide 2020, by country

Share of customers who approve of being contacted by brands due to coronavirus worldwide as of July 2020, by country

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Release date

July 2020



Survey time period

March 31 to July 2, 2020

Number of respondents

15,271 respondents

Age group


Special properties

among internet users

Supplementary notes

Question: Many brands and companies are trying to decide how best to respond to the coronavirus / COVID-19 outbreak. To what extent do you approve / disapprove of them doing the following at the moment? Contacting customers (e.g. via e-mail) to let them know how they are responding to coronavirus.
The responses combined responses of strongly approve, somewhat approve, neither approve nor disapprove.
The sample size between the waves varied slightly but remained comparable.
Sample sizes as of July 2020: 1,001 Australia, 521 Belgium, 1,008 Brazil, 1,006 China, 1,036 France, 1,039 Germany, 1,029 India, 1,029 Italy, 900 Japan, 518 New Zealand, 754 Philippines, 531 Poland, 502 Romania, 506 Singapore, 509 South Africa, 1,013 Spain, 1,012 UK and 1,357 U.S.A.

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Statistics on "Coronavirus: impact on the advertising and marketing industry worldwide"

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