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Finland: digital advertising spending from 2011 to 2017

This statistic shows digital advertising spending in Finland from 2011 to 2017. The figures from 2011 and 2012 are actual figures while the figures from the year 2013 are forecasted. In 2011, advertising spending in Finland amounted to 0.28 billion U.S. dollars. In 2012, the advertising spending exceeded 0.3 billion, amounting to 0.31 U.S. dollars. In 2016, the advertising spending was forecasted to reach 0.41 billion U.S. dollars with an increase of 10 million in 2017.

Digital advertising spending in Finland from 2011 to 2017

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Release date

November 2013



Survey time period

August 2013

Supplementary notes

* Forecast.
Includes advertising that appears on desktop and laptop computers as well as mobile phones and tablets on all formats mentioned; includes display - affiliates, banners, rich media, sponsorships, tenancies and video (in-stream, in-banners, in-text); search (paid listings, contextual text links, paid inclusion); classifieds; and e-mail (embedded ads only); includes mobiel ad spending and lead generation within exisiting formats, mainly search and banners. Numbers may not add up to 100 percent due to rounding.

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