Average value of broadcast/TV video ad formats in Europe 2017

This statistic show the results of a survey on the average value of broadcast/TV video advertising formats in Europe as of March 2017, broken down by format. The survey found that 30 sec spot ads were the most valued format for broadcast/TV video advertising. On a scale between 1 and 5 (1 being low and 5 being high), this format scored an average of 3.21 from respondents.

Average value of broadcast and television video advertising formats in Europe in 2017

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Release date

April 2017



Survey time period

January to March 2017

Number of respondents

642 respondents

Method of interview

Online survey

Supplementary notes

* The source adds the following information: "The survey asked respondents about how they value the video ad formats in terms of ROI for advertisers and agencies and value for publishers, the respondents placed a value between 1 and 5 (1 being low and 5 being high) on each format."

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Statistics on "Television industry in Europe"

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