In anticipation of Ramadan in 2021, 66 percent of respondents from the Middle East and North Africa are planning to subscribe to Netflix during this month. At the same time 41 percent of respondents from the region plan on subscribing to the VoD service Shahid during Ramadan. Traditionally, the month of Ramadan is a prime season of media consumption in Arab countries. Ad spending for television and other medias are the highest due to a larger audience during this time of the year.
This year, Ramadan is expected to start by April 13th and end on May 12th with the three day festival of Eid-ul-Fitr.
Streaming service preference of respondents in the Middle East and North Africa during Ramadan 2021
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Campaign Middle East. (March 1, 2021). Streaming service preference of respondents in the Middle East and North Africa during Ramadan 2021 [Graph]. In Statista. Retrieved November 10, 2024, from https://www.statista.com/statistics/1223199/mena-ramadan-streaming-service-preference/
Campaign Middle East. "Streaming service preference of respondents in the Middle East and North Africa during Ramadan 2021." Chart. March 1, 2021. Statista. Accessed November 10, 2024. https://www.statista.com/statistics/1223199/mena-ramadan-streaming-service-preference/
Campaign Middle East. (2021). Streaming service preference of respondents in the Middle East and North Africa during Ramadan 2021. Statista. Statista Inc.. Accessed: November 10, 2024. https://www.statista.com/statistics/1223199/mena-ramadan-streaming-service-preference/
Campaign Middle East. "Streaming Service Preference of Respondents in The Middle East and North Africa during Ramadan 2021." Statista, Statista Inc., 1 Mar 2021, https://www.statista.com/statistics/1223199/mena-ramadan-streaming-service-preference/
Campaign Middle East, Streaming service preference of respondents in the Middle East and North Africa during Ramadan 2021 Statista, https://www.statista.com/statistics/1223199/mena-ramadan-streaming-service-preference/ (last visited November 10, 2024)
Streaming service preference of respondents in the Middle East and North Africa during Ramadan 2021 [Graph], Campaign Middle East, March 1, 2021. [Online]. Available: https://www.statista.com/statistics/1223199/mena-ramadan-streaming-service-preference/
