Media companies predicted digital revenue streams worldwide 2023

A report held at the end of 2022 looking at trends in journalism and media for the year ahead revealed that 80 percent of industry leaders believed that subscriptions would be the most important digital revenue stream for news companies in 2023. This marked an increase of four percent from the share who said the same at the end of 2020 when asked about trends in 2021. More industry leaders expected display advertising to be a key source of revenue in 2022 than in 2021, whereas attitudes on the importance of events, e-commerce, and native advertising remained relatively unchanged year over year.

Most important digital revenue streams for publishers in the year ahead according to industry leaders worldwide from 2021 to 2023

Characteristic	2021	2022	2023
Other (selling technology, content syndication, government support)	20%	5%	5%
Micropayment	6%	5%	6%
Related businesses	14%	16%	15%
Donations/suport from philanthropic funds/foundations	10%	15%	18%
Donations or crowdfunding (one-off or recurring donations from consumers)	14%	17%	20%
E-commerce	29%	30%	26%
Funding from platforms (content licensing or innovation projects)	23%	29%	33%
Events	40%	40%	38%
Native advertising	61%	59%	58%
Display advertising	66%	73%	75%
Subscription (ongoing regular payments for content, premium features, or both)	76%	79%	80%

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Release date

January 2023

More information

Region

Worldwide

Survey time period

2020 to 2022*

Number of respondents

2022: 273

Age group

18 years and older

Special properties

among those holding senior positions (editorial, commercial, or product) in traditional or digital-born publishing companies

Method of interview

Online survey

Supplementary notes

*Surveys held in December of each year, data refers to year ahead.
Question: Which of the following digital revenue streams are likely to be important or very important for your company in [2021, 2022, 2023]?
Participants came from organizations with a print background, digital-born media, B2B companies, or news agencies, or represented commercial or public service broadcasters.
Data for previous years come from earlier reports.

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