Perceived diversity of advertising worldwide 2021, by country

Share of adults who felt represented in ads in selected countries worldwide as of June 2021

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Sources

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Release date

September 2021

Region

Worldwide

Survey time period

June 2021

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Original question: "To what extent, if at all, do you agree or disagree with the following statement: "I feel that people like me are fully represented by the people I see in adverts."
The source provides the following information about the methodology: "The data is based on the interviews of adults aged 18 and over in 17 markets with sample sizes varying between 509 and 2012 for each market. All interviews were conducted online in June 2021. Data from each market uses a nationally representative sample apart from Mexico and India, which use urban representative samples, and Indonesia and Hong Kong, which use online representative samples."

Percentage points exceeding or falling below 100 percent are probably due to rounding.

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