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Share of marketers asking for transparency according to the influencers 2019

The statistic displays the result of a survey on the share of marketers who effectively respect the transparency and collaboration regulation according to the influencers in Italy in 2019. In this year, 17.4 percent of influencers states that marketers they had worked with asked to use hashtags such as #ad to improve the transparency with customers and reveal the collaboration.

Do the marketers you work with respect the regulation on transparency and collaboration in the Influencer Marketing (#ad)?

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Source

Release date

2019

Region

Italy

Survey time period

2019

Special properties

influencers

Supplementary notes

The source does not specify the survey type and the age of the respondents.
The source phrased the question as follows:"I brand e le agenzie con cui collabori ti chiedono di seguire le regolamentazioni riguardo la trasparenza e le collaborazioni (#ad)?"

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Statistics on "Influencer marketing in Italy"

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