Active users and GMV of leading BNPL providers Klarna, Afterpay, and Affirm 2022-2024

Published by

Jun 30, 2025

Klarna reported to have a GMV of over

***********

U.S. dollars in 2024, which translates to a processing volume of about

***********

U.S. dollars. This is according to a compilation from Statista using the company filing of some of the world's main brands in buy now, pay later. BNPL is a relatively untracked market, as many countries do not have regulation in place for this new type of payment. Klarna's figures, for example, are shared by the company itself, even if it is not publicly listed. Affirm, on the other hands, is listed on the U.S. stock exchange, and has to share both its user count and processed volume.

Active users and gross merchandising volume (GMV) of leading BNPL providers Klarna, Afterpay, and Affirm from 2022 to 2024

Characteristic	Klarna (FY 2024, Apr 2025)	Afterpay - acquired by Block in 2022 (FY 2021, Dec 2022)	Affirm (FY 2024, Jun 2024)
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Release date

April 2025

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Region

Worldwide

Survey time period

April 2025

Supplementary notes

For the purpose of this statistic, figures have been compiled from company's publication and can be accessed at the following links:

Klarna;
Affirm.

Afterpay does not release an annual report anymore since 2021, as it was acquired by Block (Square).

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